Maximize customer lifetime value with Omeda customer retention management software for audience development teams
Are you losing too many customers each quarter? Do you find yourself back at square one to replenish your pipeline over and over again?
Omeda gives the information you need to stay on top of your audience’s needs – and the tools necessary to win back your at-risk customers. Go beyond preventing customer loss and create truly exceptional customer experiences with Omeda.
Trusted by professional media, publishing and content leaders
Omeda empowers audience development teams to improve customer retention
- Please and retain your customers
- Drive customer satisfaction with data
- Proactively win back lapsed users
Top 3 reasons audience development teams trust Omeda as their customer retention management software
Please and retain your customers
Omeda’s CDP gives everyone in your team a single view of each customer. Everyone on your team can see a full history of each person’s interactions with your company and provide specific resources for that person.
- Omeda takes in disparate customer data from each touchpoint — website and email to print and events, etc. — into one place. Data is automatically unified, cleaned and standardized so your profiles are always up to date.
- Track each customer’s interactions with your company across channels, so you know exactly where you stand with each person in your audience.
- Provide more relevant experiences with on-page personalizations, content recommendations and offers targeted to each person’s individual needs.
Drive customer satisfaction with data
You can’t give your customers what they need if you can’t see where they’re interacting with you and why. Omeda stores all your audience data in one place — so you’re equipped with the information you need to provide better customer experiences.
- Omeda takes in subscriber data from every touchpoint — email and print to events and website — and stores it in one easily accessible database.
- Create marketing segments with multiple criteria for more precise targeting and more relevant communications.
- Data flows in and out of the platform via nightly file sweeps and API drops — so you always have the most current view of your subscribers. Reduce time spent on cleaning, transferring and manipulating subscriber data.
Proactively win back lapsed users
Losing 2 percent of your customer base every quarter may not seem like much. But even small drops can cause major damage before long. Omeda’s mix of audience insights and powerful marketing tools can help you pinpoint and re-engage customers before they leave for good.
- Use insights from Omeda’s native CDP to identify lapsed and at-risk customers based on their engagement history across channels.
- Proactively re-engage lapsed users using Odyssey, Omeda’s native marketing automation tool. Tailor re-engagement emails to each audience member’s past purchase history, interests, etc. to win them back.
- Adjust the wait times and filters of your automated re-engagement for best results. Automate the re-engagement process and shift focus to deep work.
Ready to improve customer lifetime value with Omeda’s customer retention management software?
- Please and retain your customers
- Drive customer satisfaction with data
- Proactively win back lapsed users
