…marketing data: Click fraud inflates open, click and click-through rates, which left unnoticed can incentivize teams to stick with unsuccessful campaigns. Worse deliverability: Click bots can add thousands of real…

…to quantify engagement. How you go about this depends on the accuracy and breadth of your audience data. If you use a customer data platform that takes in data from…

…audience engagement? What if you could unify your subscriber data and use it to engage and convert your audience with less effort? Discover how Omeda’s integrated Audience Data Platform helps…

…tell you how a customer data platform can help you overcome each one. 6 ways to grow your audience with a customer data platform Implement an omni-channel outreach strategy It…

…already run the risk of appearing spammy, so resending the same message too many times can result in more complaints, unsubscribes and even deliverability issues. And even if your audience…

…care about, you can compliment your acquisition strategy, whether that’s on page first party or third party, to try to shore that up. So that you’re continually tilling that soil…

…with data centers or known security filters. Filter out data center IPs and other unwanted IP addresses: When Omeda positively identifies a data center IP, we add it to our…

…With a CDP, you can easily remove customer records from your database without sacrificing the integrity of your database. Our CDP removes customer data from our system by permanently anonymizing…

…risk of AI unintentionally reproducing personal information or confidential data embedded in the training data. A lack of transparency into training data further complicates the matter, leaving end-users guessing about…

…you can go deeper than that: If you’re using Omeda’s CDP to track your website traffic, you can combine email analytics with known website visits, subscriptions and other behaviors tracked…

…two options, you also get more first-party data that you can use to further strengthen your strategy). Create a community Think about your favorite neighborhood coffee shop. Why do you…

…in blind. That way, you can rest assured that you’re charging customers only for what you do best. 2. Generate first-party data and elicit new subscriptions with newsletters and other…

…subscribers’ trust (and new federal click-to-cancel regulations). So how can you strike a healthy balance — and keep your subscribers happy? Learn how to create more effective cancellation flows below:…

…respond to privacy and compliance requirements, like Data Subject Requests (DSRs) or PII audits across large, complex data sets. Data Governance: Managing Data’s Lifecycles in a Hyper-velocity Data World Data…

…thrive in a disruptive media world. Learn more about Omeda. For comment or more information, contact: Barry Tonoff Head of Marketing, CredSpark barry@credspark.com Kathleen McAuliffe Content Marketing Manager, Omeda kmcauliffe@omeda.com…