…insights so you can do more with the data you have. For more information about getting started with a CDP, contact Omeda at sales@omeda.com to learn more about our CODiE…

…By collecting first-party data from your audience, you can see what each person is interested in — then give each one the content that’ll keep them coming back. Use newsletters…

…time based on each user’s response. How can I use content recommendations? Want to see how you can connect with your audience with content recommendations? Here are a few places…

…providing customer data to external AI tools, like Chat-GPT, opens you up to the same third-party risks you might experience with sending data to another third-party app. Companies need to…

…are, what they care about, and where and how they prefer to engage. So step one: Collect and unify first-party data about your audience. “You have to get that first-party…

…email to help get renewals, drive engagements and convert your audience with these tips. Top resources for first-party data Going against the grain: How IRONMARKETS combines experimentation and data to…

…pressure’s on. With so many channels and touchpoints to keep track of, how can you meet your customers’ expectations and keep them coming back? One of the best ways to…

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience….

…practices and show you how Omeda’s audience engagement platform can help you keep your data clean and useful. Best practices for audience engagement data hygiene Take in high-quality, first-party data…

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to…

…CEO of Omeda. For more information, please visit https://www.omeda.com/ or contact us at 847-564-8900 or getstarted@omeda.com. About Omeda: Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform…

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party…

…to your data Your tech stack determines how smoothly data can flow between systems — and how quickly your teams can turn audience data into actual campaigns. So your data…

…scale. Omeda’s customer data platform doesn’t just collect first-party data, but it compiles that customer data into one central database to be used for marketing automation, email and other personalized…

…top of our first-party audience data management platforms that we have specialized in for the past 39 years – since Omeda started. We’ve increased upon our foundational understanding of first-party…