…using a customer data platform to consolidate data from all of your marketing channels into one place. Besides just taking in data, CDPs also add incoming information to each user’s…

…least for me.” Can you talk about why first-party data was so important to get right and how it’s helping you grow that business? First-party data gave Morning Brew the…

…how they give your association the best data possible, and how associations can benefit from using a CDP. Let’s get going: The 4 Biggest Benefits for CDPs for Associations What…

…marketing segments Email tracking also tells you how your marketing communications are performing among different segments of your audience. Seeing how different people interact with your newsletters help you create…

…but anyone drowning in their datasets know it’s much harder to put in practice. So how, tactically, how can email senders get the data they need to build and better…

…how they help you create more curated and personalized experiences, and how CDPs can help you host events to remember. What is a customer data platform (CDP)? If you’re just…

…What are composable CDPs? Customer data platforms consist of four key components: a data warehouse and a data collection framework, as well as data transformation and data activation capabilities. Integrated…

…data cleaning best practices here. 5 benefits of proper data hygiene Data hygiene gives you accurate insights. That gives you a complete, current view of how your customers are interacting…

…that came from third-party websites or where you cannot validate the source, as they can contain malicious code that can compromise your device and allow a bad actor to gain…

…of overlap in my audience of how many data points I have per user.” What data points do you care about besides first, last and email? How are you increasing…

…day would be counted as one unique visitor instead of five. Data & Analytics Acronyms CDP – Customer Data Platform CDPs create a unified customer database, primarily of first-party data,…

…product in particular can solve that problem: How is your company uniquely positioned to help them solve their problem? Maybe your product’s features are truly differentiated from your competitors and/or…

…email deliverability. 1—Foster Engagement to Improve Deliverability Engagement and deliverability go hand-in-hand. Without engagement, it’ll be difficult to get better inbox delivery. And, if you can’t get your email into…

…depends on how often anonymous visitors come to your page. If they visit several times in a month, you can use faster wait times (3-5 days). If it takes them…

…can maintain a high-quality database with less time and expense. While CDPs like Omeda don’t always clean your data, they help prevent common mistakes that create bad data. They do…