…use this additional zero-party data to deliver relevant sponsored campaigns to Dr. Warbler. First-Party Data You might be wondering how to distinguish zero-party data from first-party data. First-party data is…

…revenue. But if first-party data’s such a game-changer, why are so many companies struggling to implement a first-party data strategy? Besides just having the right data, you need close cross-functional…

…an Enterprise Customer Data Platform (CDP) Thinking about buying an enterprise customer data platform, but not sure where to start? Prioritize customer data platforms with the following features: Data unification…

…of their blogs regarding this: “Let’s say you are logged in to the website www.badbank.com. Using a phishing attack, an attacker can trick you into entering www.attacker.com in another browser…

…work, including: Data Steward Productivity: The number of data quality tasks completed by data stewards. Data Steward Training Completion: The percentage of data stewards who have completed required training. Data…

…make upsells.” Show how a CDP can help: Now it’s time to get into the nitty gritty. Explain how a CDP will help your team address the problem. For example:…

…to your email team. This way, you can process unsubscribe requests more quickly and easily apply them across your entire database. How Omeda helps you protect your deliverability Google and…

…see it in action? See how Endeavor Business Media used its CDP data to reactivate 150,000 email subscribers here. Connect to ad platforms With your CDP data, you can retarget…

…companies are using first-party data to put their audience first, drive growth and generate sustainable revenue 4 benefits of using first-party data First-party data is the difference maker in building…

…arm, broadcasters stand to lose $2 billion if they don’t implement effective first-party data strategies. But despite these high stakes, companies still struggle to gather and use first-party data. And…

…what does that look like in practice? How can your company benefit from using a CDP? Below are some of the most common use cases for CDPs: Aggregate data from…