Search Results for: deliverability https:/www.omeda.com/blog/prioritize-first-party-data-collection-how-a-cdp-can-help
Blog | March 22, 2021
Why You Should be Performing A/B Testing on Your Marketing Efforts & What to Test
…interaction. The List Goes On… The beauty of A/B testing is that this list isn’t comprehensive. You can test almost any component of your email communication to gain the insights…
Blog | October 22, 2018
Omeda Web Forms Best Practices — Part One
…love it if you’d reach out to share your thoughts and suggestions on how we can continue to develop efficient and visually pleasing forms and landing pages at clientsuccess@omeda.com! …
Blog | May 15, 2020
Trending: Increased Website Traffic
…visitors and create customer profiles for them as well! How do I get started? We can help you with that. If you are a current CDP customer, your Client Success…
Blog | September 28, 2023
What is identity resolution?
…tech stacks. How can Omeda help resolve customer identities? Omeda has developed an award-winning Identity Resolution solution that uses a combination of deterministic and probabilistic matching to develop a match/confidence…
Blog | March 20, 2023
Email Design Best Practices for 2024
…hyper-produced emails with a lot of images, copy, etc. With the right design, these can take on a beautiful editorial feel, but they can also prevent recipients from taking the…
Blog | January 14, 2019
Omeda Web Forms Best Practices – Part Two
…new methods and clean design is very beneficial. Keeping updated form layouts helps to achieve more form completions and subscriptions for each company. There are elements of web form’s construction,…
Blog | May 7, 2024
How to build a customer profile (with examples)
…data from all of your marketing tools — every marketing channels, database, etc. — and combine it in one easily accessible place. From there, the data is standardized and cleared…
Blog | October 31, 2022
How long should my email subject line length be?
…evaluate mass email marketing campaigns, then connect your data back to an integrated marketing database engine. Reach out to us at sales@omeda.com to schedule a demo and get started today!…
Blog | January 31, 2020
Audience Part Two: Five Ways to Grow Your Audience as a New Brand
…are able to perform audience focus groups – data, data, data. This will help lay the foundation to your new marketing strategy. 3. Focus on One Strategy – Own Your…
Blog | January 10, 2020
Audience Part One: Five Ways to Grow Your Audience as an Established Brand
…Don’t be afraid to get small before going big. Most importantly, when you are done with the research — look at your data. Can that be segmented better? Can sending…
Blog | March 22, 2018
Omeda Launches DFP Integration
…manage the process of delivering ads to your websites. While some CDP’s use implied assumptions to target ads, your Omeda connection uses your known first-party data. This integration allows you…
Blog | March 22, 2022
Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing
…market share, seller size and social impact. Omeda is excited to receive this recognition because it represents the authentic voice of Omeda clients and users. Omeda is proud to partner…
Blog | September 26, 2018
How To Find Good Content
…can really benefit a lot of your other readers. If you have ideas of your own, we’d love to hear them! Please email ClientSuccess@omeda.com. Photo by Elijah O’Donell on Unsplash…
Blog | February 25, 2019
ART & SCIENCE – The Marketer’s Need for Balance
…topic of how to magnify your content strategy. She pointed out many nuances of how the best campaigns integrate the science (data and analytics) with the art (content). However, one…
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