…to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything…

…into your email platform quickly enough to make an impact. Using a customer data platform (CDP) like Omeda can streamline this process immensely, Here’s how it works: CDPs take in…

…feedback Sending surveys through SMS can also help you collect more responses and drive more actionable first-party data, especially if you’re not seeing enough traction from your survey emails. When…

…most useful insights about your audience. And as we get closer to the phaseout of cookies, prioritize channels and vendors that yield the most first party data about your audience….

…our benchmark calculator to see how you measure up.) They don’t remember subscribing in the first place Many unsubscribes stem from ineffective list-building tactics. If your company buys or scrapes…

…Substack, content’s spawned its own economy. And all that hype is justified. According to our recent State of Audience Report, content is the best way to engage and drive first-party…

…CDP, so you can collect and activate this data, and manage consent more easily. This also makes it easier to pull a customer’s complete data record if requested (as required…

…updates on how we’re keeping your data safe. Last year, we marked Data Privacy Day by announcing the launch of our Data Privacy Program, which aims to improve, formalize, and…

…– from videos to reports to infographics – can also help set you apart and can be used strategically based on the audience and your goals. #4: Implement Your Top-Converting…

…brand, you can’t expect your audience to seek you out on your website. So how can you stay top of mind? Newsletters. With newsletters, you can reach your audience somewhere…

…audience management platform, you can pull in data from your CDP and use it to execute campaigns across email, Facebook Ads, and your website. Then you can evaluate and replicate…

…and surveys Audience data helps you identify the topics, channels and formats that’ll engage and convert your audience. But people are becoming more skeptical of how companies are using their…

…another. But with a complete view of each reader, you can make the choice that pleases the most people in your audience. 2. Help customers combat choice fatigue Is it…

…at once. Ask your vendors how they can handle large volumes of data and how they can scale up or down depending on your business needs. Integration capabilities Imagine: Your…

…works and what doesn’t, which can help you justify marketing investments to leadership. What variables can I test? You can test the following email elements via A/B testing: From name…