…Omeda. Gardner Business Media combined its Omeda first-party audience database with Zapier to score and activate their leads — and serve their advertising BNP Media won back 1,500+ paid subscribers…

…health. Beyond that, partnerships and sponsorships can help you build your list quickly without resorting to spammy tactics. Some great places to start: Incorporate comments and/or positive reviews into your…

…thoughtfully uses its educational content to help players master the game — and continue engaging with their brand afterward. They drive audience first-party data through registration. This helps DN provide…

…the value/price that it deserves. Assist in the pitch by pulling a selection of titles/companies from this audience database and show the (anonymized) engagement data to help reinforce how the…

…needs to be considered. Who is Omeda?  Omeda is a privately held, family-owned company that has been in the media and publishing business for 40 years offering subscription fulfillment, data…

Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles…

…might receive security warnings from their inbox service provider, which will dissuade them from completing your form. If enough of them report spam complaints, your deliverability will suffer as well….

…primary inboxes. And those that do face more competition than ever. So how can you get the engagement you need to grow your business? Try these tips from our team:…

…programs with Omeda’s robust Customer Data Platform (CDP). The finalist awards are for the categories of “Best Use of Technology by a Publisher” and “Best First-Party Data Strategy by a…

…its own. Prioritize personalization Every good community has two key components: First, you need to resonate with individual readers. Then you need to connect those people with one another. And…

…and thrive in a disruptive media world. Learn more about Omeda: Website | LinkedIn | Vimeo For comment or more information, contact: Kathleen McAuliffe Content Marketing Manager, Omeda kmcauliffe@omeda.com  …

…platform, and a third person has their payment info somewhere else. With data spread in so many places, how can you tell who your most engaged audience members are? How…

…and offline engagement, so it can generate super-precise recommendations very quickly. Besides improving your subscriber experience, this also helps you generate more first-party data about your audience. From there, you…

…Some places to start: 1. Create a single audience view with a CDP for media: Your segmentation is only as good as the data underlying it. If your data’s scattered…

…when they have a hard time learning the product, so offering a comprehensive self-service knowledge base can disentangle stuck users, helping them reach their goals—and helping you keep more customers…