The publisher's roadmap to revenue in 2024
The publisher's roadmap to revenue in 2024
From record job losses to plummeting social traffic and increased regulatory pressure, it’s been a rocky road for media operators in 2023. And next year promises more disruptions, as the phaseout of cookies will make programmatic ad revenue fall off a cliff.
In this white paper, learn how to diversify your revenue streams and set your publication up for success. Here’s what you can expect:
✅ tips on using first-party data to replace lost programmatic revenue
✅ ideas on how to create alternative revenue streams
✅ your game plan for creating an audience-first content strategy that drives engagement and income