Audience Strategy & Planning Template
81% of media companies are increasing or maintaining their audience investment, according to our 2024 State of Audience Report. But 65% of them lack a formal strategy for growing and developing their audience.
That’s a problem. Because a documented, top-down audience development strategy can mean the difference between revenue and ruin for your brand. So, we reached out to leading media and audience professionals to create a template for leaders to build and customize a formal audience strategy and plan.
Get the full blueprint you need to identify and prioritize your audience’s needs, execute on your objectives, and help make the business case with senior executives.
Please note this is a 50-page PDF document, designed to be a comprehensive resource to guide you step-by-step through creating a company-wide audience strategy. Complete the form to get your copy now.