Audience Excellence in Action with Gardner Business Media

Gardner Business Media had been using webinars, custom lead gen campaigns and gated content to help their customers drive leads. But they soon realized that to drive measurable results, they also needed to help their customers score those leads and nurture them throughout the buying lifecycle.

So Gardner combined Omeda and Zapier to create a better lead scoring model that surfaced the best prospects and maximized data quality. In this webinar, we’ll walk through Gardner’s improved lead scoring model and give you some tips for nurturing and scoring leads (and as a bonus, how they used AI for data appends!).