Webinars by category: Data Management

Success Story: How Lessiter is Monetizing Omeda’s Personalization Tool

Success Story: How Lessiter is Monetizing Omeda’s Personalization Tool

July 7, 2022 at 11:00 am CST

Learn exactly how Lessiter Media is monetizing Omeda’s Personalization tool by offering sponsors welcome popups on their website.

In this webinar, you’ll learn the origins of this successful program, Lessiter’s paid plan for personalization, and the revenue earned.

Success Story: How Gardner Actions First-Party Data for Cross-Branded Promotions

Success Story: How Gardner Actions First-Party Data for Cross-Branded Promotions

September 15, 2022 at 11:00 am CST

Learn all about Gardner Business Media’s use of first-party audience data, including how the discovery of how one of Gardner’s audience members, a Tooling Manager from Washington, was engaging with content about 3D printing on one of Gardner’s manufacturing sites, but was unaware Gardner had another brand just for 3D printing in manufacturing environments.

In this webinar, Gardner walks through that discovery and shares the different ways they are now using first-party data to promote webinars, retarget events and grow their audience across brands and platforms.

Tips & Tricks to Unlock New Insights with Audience Builder Queries

Tips & Tricks to Unlock New Insights with Audience Builder Queries

December 8, 2022 at 11:00 am CST

Audience Builder is Omeda’s query tool that allows users to segment their audience in service of various marketing goals. In this 15-minute webinar, we share some quick tips for unlocking insights to create more actionable segments.

Diana Moreno, Client Success Manager at Omeda, leads the webinar.

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