Webinars by category: Data Management
Connecting the Dots: How Firecrown Unified Audience Data to Drive Subscription Growth
February 26, 2025 at 11:00 am CST
Join a discussion with Firecrown’s COO Nicole McGuire and AMO’s founder Jacob Donnelly, sponsored by Omeda on Feb. 26 at 12PM ET.
👉 Register now on AMediaOperator.com
All media companies have incredible audience data. They’re collecting it from webinars, white papers, newsletter sign ups, registration, event attendance and the list goes on. We all know how important this is.
And yet, so many publishers face the same challenge and it’s killing their growth. The problem? They collect the data, but never connect the dots, making it much harder to effectively target, engage and convert their audience into paying subscribers. Having data is one thing; using it and making it a profitable operation? That’s something different.
In this webinar, AMO Founder Jacob Donnelly is joined by Nicole McGuire, Chief Operating Officer at Firecrown, a publisher of affluent enthusiast media and commerce brands, including Flying Magazine, Boating Magazine, Model Railroader and more. With as many brands as Firecrown owns, it’s had to get very smart and intentional with connecting the data dots.
In this webinar, you’ll hear how Firecrown was able to unify all of its audience data to deepen audience connections, improve targeting and, ultimately, grow subscription growth.
How Endeavor Frees Up Audience Managers and Empowers Sales with Ad Orbit + Omeda
January 28, 2025 at 11:00 am CST
Sales teams rely on their CRM to manage client permissions and subscriptions, but data privacy policies often block visibility into clients’ subscription statuses. At Endeavor Business Media, integrating Ad Orbit with Omeda provided sales teams with the insights they need directly in their CRM while freeing audience managers from manual tasks.
In this webinar, you’ll learn:
- How Endeavor tackles subscription visibility challenges and improves data access for sales teams.
- How to get more time back to audience managers by automating subscription management tasks.
- Key takeaways for leveraging the Ad Orbit-Omeda integration to streamline workflows and drive productivity.
Unlocking Gold: Transforming Data into Revenue for Media Companies
November 19, 2024 at 11:00 am CST
Learn how leading B2B and B2C media operators can turn audience insights into profitable outcomes
Media companies are sitting on an untapped treasure trove of data. But too often, they fall short of converting it into meaningful revenue and deeper engagement. In this webinar, learn how leading B2B and B2C media operators can turn their audience insights into profitable outcomes through subscriptions, advertising, events, or other revenue streams.
Jacob Donnelly (Founder, A Media Operator) and Marissa Zanetti-Crume (Global Head of Product, Bloomberg Media) share actionable ways to use your audience data to drive more revenue, engage your readers and future-proof your media business.
Key topics include:
- How to integrate multiple data sources so you can drive insights that boost engagement and loyalty
- Best practices for using data to maximize lifetime value (LTV) of readers and subscribers while improving engagement
- Strategies to engage readers through personalized content and data-driven interactions
- Trends and technologies that are shaping the future of data monetization and reader loyalty
Your Hosts:
November 14, 2024 at 11:00 am CST
In this webinar, we present 25 use cases from fellow Omeda users who have used their CDP data to engage their audience, grow their reach and monetize their efforts. Here’s what to expect:
- discover how to make the most of your first-party audience data
- learn how to use your CDP data to grow your audience, attract sponsors and drive revenue
- steal these strategies for yourself!
Your Host:
October 17, 2024 at 11:00 am CST
Need to clean up your audience database? This webinar reviews strategies and expert tips to help you master data hygiene! Topics covered include:
- Eliminating outdated information
- Standardizing common data points
- Adding email validation to web forms
- Streamlining your Audience Builder library
To learn more about this webinar, please reach out to your Client Success Manager or marketing@omeda.com.
Your Host:
Big Bets for 2025: AI, Data & Revenue Strategies to Grow Your Media Business
September 17, 2024 at 11:00 am CST
Watch AMO Founder Jacob Donnelly, 1440 Founder & CEO Tim Huelskamp, and Omeda CEO James Capo discuss big bets for 2025.
As media companies begin budgeting for 2025, AI and data will be key drivers of revenue growth.
Whether you’re exploring new ideas or validating your strategic initiatives, this webinar will provide actionable insights – likely a few ideas – that you can immediately apply to your 2025 planning.
Some of the topics covered:
- How the use of AI will impact business strategy next year
- Ways media leaders are planning to use audience data and analytics to improve monetization strategies
- Picking the right investments in an era of tighter budgets
Watch, and steal some ideas you can put to work for your own business!
Audience Excellence in Action with Fusable
August 8, 2024 at 11:00 am CST
Revenue from Reader Engagement Reporting
The Rebooting x Omeda Online Forum: New Audience Strategies
July 17, 2024 at 1:30 pm CST
How leading experts are adapting their audience strategies in 2024
The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response: Instead of chasing one-time site visitors, they’re redesigning their audience experience and product to earn more repeat visitors and donations.
That’s a big shift. So in this online forum, James Capo, CEO of Omeda, and Brian Morrissey, Founder of The Rebooting, talked to Emilie Harkin, SVP of Audience at The Guardian, and Thomas Johnson, VP of Audience and Strategy at The Guardian US, to see how they’re doing it. Among the topics discussed:
- The challenge of using “engagement” as your North Star metric
- Why audience segmentation is table stakes for all publishing businesses now
- The case for hiring a Chief Audience Officer
Grab your copy of the 2024 State of Audience Report to learn more about how media and audience teams are approaching audience strategy in 2024.
AMO x Omeda Webinar Series: Part 3
June 20, 2024 at 11:00 am CST
Unlocking the Value of Your Audience
Amanda Phillips, Vice President of Marketing at Active Interest Media, and Dustin Titus, President of Zoomer Media, joined Jacob Donnelly of A Media Operator to discuss the power of an audience-first strategy. In this webinar, they discuss and dissect:
- The state of and the role of audiences in today’s media, publishing, and content business
- What an audience-first strategy looks like
- The critical ingredients of an audience plan and strategy
- The essential skills, culture, tech, and data environments required to ensure your audience and business thrive
This webinar is the final of a three-part series on how leading media teams are growing, engaging and transforming their businesses in the post-platform era. Watch the other parts now:
Part 1: Turning Obstacles into Opportunities: Insights on the State and Fate of Media
Part 2: Creating Your Modern Media Growth Playbook to Grow Your Business
AMO x Omeda Webinar Series: Part 2
June 13, 2024 at 11:00 am CST
Creating Your Modern Media Growth Playbook to Grow Your Business
- Developing strategies and playbooks for today’s media landscape
- Steering their companies through the race to first-party data
- Re-imagining product portfolios to serve both commercial and audience customers
- Using technology in today’s modern media and publishing companies
This webinar is the second of a three-part series on how leading media teams are growing, engaging and transforming their businesses in the post-platform era. Watch available sessions now:
Part 1: Turning Obstacles into Opportunities: Insights on the State and Fate of Media
AMO x Omeda Webinar Series: Part 1
June 6, 2024 at 11:00 am CST
Turning Obstacles into Opportunities: Insights on the State and Fate of Media
- The current state of media and a forecast of opportunities on the horizon
- The macro drivers and micro-trends that leaders should focus on to drive their business
- Examples of media organizations and teams turning obstacles into business and consumer media opportunities
This discussion is a major look at the media industry at large with both quantitative and qualitative insights from both Jacob and James.
This webinar is the first of a three-part series on how leading media teams are growing, engaging and transforming their businesses in the post-platform era. Watch other available sessions now:
Part 2: Creating Your Modern Media Growth Playbook to Grow Your Business
Product Update: Reviewing Our Latest UI/UX Release
December 15, 2023 at 11:00 am CST
On December 15th, Omeda platform users were given access to some big changes following the newest phase of UI/UX updates. You can also learn more and watch short previews by clicking here. Changes in this release are designed to create an inviting, user-friendly and high-performing environment for our clients. Products in this update will include Form Builder, Customer Data Platform (CDP), and Integrations.
To learn all about these changes and to get your questions answered, we invite you to watch this webinar from Friday, December 15.
This webinar is led by:
✅ Alyssa Sands, Director of Product Management at Omeda
✅ Katie Robilotta, Product Manager at Omeda
Product Update: An Overview of Our New UI/UX Release
September 15, 2023 at 12:00 pm CST
On September 15th, big changes were rolled out across the Omeda platform, following the latest phase of UI/UX updates. Products in this update will include Email Builder, Odyssey, Data Loader, and Manage Users.
Watch the recording of our live webinar to learn all about these changes, which are designed to create an inviting, user-friendly and high-performing environment for our clients. You can also preview the changes here.
This webinar is led by:
✅ Alyssa Sands, Director of Product Management at Omeda
✅ Tony Napoleone, Vice President of Client Experience at Omeda
How Omeda + GA Data Drive New Sales & Upend Content Strategy
July 20, 2023 at 11:00 am CST
Who is your audience? For digital publications, that question has always been complicated — conditional on what dashboard or platform you’re getting your data from. And with the explosion of new marketing channels, it’s only getting more complex.
In this webinar, learn how Randall Reilly combined Omeda’s robust audience data with Google Analytics to give their sales and content team better behavioral insights on their audience — and helped them drive stronger content and revenue.
Key takeaways include:
✅ How Randall Reilly used Omeda and Google Analytics to build a powerful, multi-faceted audience database
✅ How to create a single view of each of your audience members
✅ How to harness audience insights to drive content strategy
Success Story: How CFE Media Used Marketing Automation to Create Post-Event Value
August 3, 2022 at 11:00 am CST
This webinar reviews CFE Media & Technology’s successful post-event strategy to drive webcast registrations and on-demand views using Omeda’s marketing automation platform, Odyssey.
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