Join us in Chicago for OX6

The ins and outs of creating a sustainable media business

Jessica Sibley, the CEO of TIME, will join Brian Morrissey, former Editor in Chief of Digiday and founder of The Rebooting, to discuss her exciting journey at TIME so far and what’s next on the horizon, including: 

• Takeaways from her transition to CEO of TIME after eight years in the C-suite at Forbes  
• The strategy behind TIME’s success in innovative new platforms like Studios, TFK, etc. 
• Engaging attendees in person with TIME events and how these experiences convene world leaders and entertainers from Taylor Swift to Nancy Pelosi and Dwayne Johnson
• The story behind that iconic Bad Bunny cover 
• Her blueprint for bringing a 100-year-old brand into the next 100 years

Measure twice, and keep measuring: Best practices for creating a data-driven media strategy

Media companies are collecting more data than ever. But with so many data points at your disposal, how can you decide what metrics matter most? Mitch Bettis describes how Arkansas Business developed its data-driven approach — and how you can use their playbook to drive engagements and growth in 2023.

Guess who’s back, back again: Engage your attendees in the new events landscape

The integration of tech into event planning transformed the way we plan and evaluate events — and there’s no going back. How can event managers adapt their content to meet their audience’s new preferences? Catherine White and Liz Irving join us to share the roadmap for standing out in the new age of events.

Content is (still) king: How editorial can drive engagement AND sales

Creating one viral story or video is hard enough. But consistently creating content that meets business objectives is even more challenging. Jim Kirk tells us how Crain’s uses content to drive sales, subscriptions and sustainable business growth without sacrificing quality.

Omeda Success Story: The Five Omeda Tools That Help Gardner Business Media Improve Digital Opportunities 

Alex Lytle, Director of Digital Engagement at Gardner Business Media, discusses how his team uses Omeda to grow engagements and revenue.

Omeda Success Story: Lead Driver, One Year Later

Vesna Moore, Director of Audience Development of Annex Business Media, provides an update on her team’s Lead Driver campaign.

Omeda Success Story: CFE Media’s Data-Driven Messaging Strategy

Rick Ellis, Director of Audience Management of CFE Media and Technology, discusses his team’s empirical approach to messaging and targeting.

Omeda Success Story: Converting Free Trials to Paid

Eric Fusco, Senior Audience Development Manager of Haymarket, shares how his team has harnessed Omeda’s tools to drive more revenue from free trial users.

Omeda Success Story: Integrated Content Channel Campaigns

Josee Archer, Director of Digital Audience Development of Questex, discussing how Questex uses Omeda to execute more integrated omni-channel campaigns.

Omeda Success Story: Lead Scoring: Boosting Engagement and Monetization

Ronda Hughes, VP Marketing & Audience Development of AC Business Media, discusses how her team qualifies leads and improves engagement with Omeda’s lead scoring tool.

Omeda Success Story: Translating Data Into Engagement 

Paul Daniel, Director of Audience at Randall Reilly, shares his team’s approach to data-driven content development and audience strategy.