OX7 Roundup
From sessions with Adam Ryan and Craig Fuller to inspiring customer success stories to our NETworking ping-pong tournament and live band karaoke at the House of Blues, OX7 was our best event yet! If you joined us in Chicago, we hope you enjoyed it just as much as we did.
Couldn’t make it? Want to share highlights or campaign ideas with your team? Check this page in the coming weeks for session recordings, video recaps and more!
Here’s what’s on deck:
- OX7 sizzle reel
- Photo gallery
- Video gallery of OX7 sessions
- A Media Operator (AMO) interviews
OX7 Videos
AMO @ OX7
Congrats to our OX7 Award winners!
Endeavor Business Media
Audience Reactivation
Endeavor’s goal to reintroduce audience members to their content via marketing automation brought lapsed fans back to the brand, helping to keep 150k audience members on their active lists and saving them $1M in audience acquisition costs.
BNP Media
Paid Win-Back Campaign
BNP wanted to regain former paid subscribers. They implemented a campaign to send recipients incentives that increased the longer they had been away from the publication, resulting in 1,500+ reactivated subscribers and $50k+ in win-back revenue.
Fusable
Engagement-Driven ABM
Fusable wanted to increase revenue from their reader engagement model. So, they implemented a plan to help ABM clients better reach individual contacts, resulting in 15% net new digital spend increase from global aftermarket solutions.
Becker's Healthcare
Customer Segmentation
Becker’s wanted to more accurately identify providers and non-providers so better tailor promotions and offers. After creating more specific categories and using AI for categorization, they saw great results, including a new internal demographic with database coverage of 81%.
Questex
Event Marketing and Anonymous Conversion via NPS Surveys
Questex improved their event experience and increased anonymous web conversions 143% in one year by simplifying their NPS survey distribution and workflow process using Omeda and CredSpark’s integration.