The OX8 Bootcamp is free for all registered OX8 attendees.
Live Omeda Academy Training on Wednesday, May 14
Before OX8 officially kicks off Wednesday evening, bring your laptops and notebooks to OX8 Bootcamp at the Loews Chicago Hotel. Covering audience growth and segmentation strategies, paid subscriptions, form creation, and more – OX8 Bootcamp courses are presented in a hands-on classroom environment by a team of Omeda experts.
Bootcamp is optional and FREE for OX8 attendees. Space is limited, and registration via the form below is required to attend OX8 Bootcamp.
OX8 Bootcamp Sessions
Mastering Omeda Data
This intensive bootcamp session will equip you with the knowledge and skills to effectively structure behaviors within the Omeda database, maximizing data accuracy and insights. We’ll cover:
- Best Practices for Behavior Structuring: Discover proven techniques for organizing behaviors in a logical and efficient manner within the Omeda database. This includes guidelines for naming conventions, categorization, and data hierarchy.
- Olytics Integration: Learn how to seamlessly integrate Olytics with your website to track crucial user behaviors, including behavior attributes like category or tag for each page.
- Event & Webinar Tracking: Master the art of capturing valuable data from event and webinar attendees. Learn how to effectively track registrations and attendance year-over-year.
- Whitepaper Downloads: Explore best practices for tracking whitepaper downloads.
By the end of this session, you’ll have a solid understanding of how to leverage Omeda and Olytics to capture comprehensive and actionable data on your audience’s behavior. This will empower you to make data-driven decisions, improve campaign performance, and enhance your overall marketing effectiveness.
⏰ 11am – 12:30pm
📍 Burnham A | Loews Chicago Hotel
⭐ Max Capacity: 25
Beyond Basic Forms
This advanced bootcamp session will delve beyond the basics of Omeda’s Form Builder, empowering you to unlock its full potential. We’ll explore advanced features, including:
- Dynamic Redirects: Learn how to create personalized user experiences by dynamically redirecting visitors to different landing pages based on their subscription status.
- Return URL Functionality: Understand how to effectively utilize the Return URL feature to redirect users to specific pages after successful login or form submission, creating an uninterrupted user experience and streamlining workflows.
- Data Export Functionality: Discover how to effectively extract valuable data from our forms using Scheduled Exports.
- Dynamic Content in Email Confirmations: Explore the power of dynamic content to enhance email confirmations and create a more personalized user experience, while keeping the number of emails you manage to a minimum.
- SMS Triggered Messages: Learn how to send a text message to users when they submit a form online.
This session will provide you with the advanced skills and knowledge to create sophisticated and engaging forms that drive exceptional results.
⏰ 11am – 12:30pm OR 3pm – 4:30pm
📍Jenney A | Loews Chicago Hotel
⭐ Max Capacity per Session: 25
Data Loader Basics
This hands-on bootcamp session will provide you with the practical skills and knowledge to effectively utilize Omeda’s Data Loader tool for seamless data management. Gain practical experience loading various data types, including newsletter subscriber lists and controlled magazine circulation data and paid subscriptions.
- Data Mapping Expertise: Master the art of mapping data fields accurately and efficiently between your source files and the Omeda database.
- Data Validation and Quality Assurance: Learn how to perform thorough data validation checks to ensure data accuracy and integrity.
- Troubleshooting and Error Resolution: Develop the skills to identify and resolve common data loading issues and errors.
Get the essential skills to efficiently and accurately load and manage data within the Omeda platform, ensuring smooth operations and maximizing data quality.
⏰ 11am – 12:30pm
📍 Jenney B | Loews Chicago Hotel
⭐ Max Capacity: 25
Paid Subscription Growth
This bootcamp session will explore proven strategies for driving paid subscriptions through the strategic use of free trials and compelling cross-promotions. We will analyze case studies from real Omeda clients to understand the factors that contributed to their success.
- Crafting Irresistible Free Trials: Learn how to design free trial offers that entice potential subscribers, demonstrate product value, and minimize churn.
- Unlocking Cross-Promotions: Discover strategies for identifying and implementing successful cross-promotion opportunities throughout the customer journey.
- Data-Driven Decision Making: Learn how to track key metrics, analyze data, and use insights to optimize your free trial and cross-sell strategies.
- Best Practices & Tools: Uncover best practices and learn more about the Omeda tools that can help automate and streamline these processes.
Get the insights you need to unlock the full potential of free trials and cross-promotions, driving significant growth for your paid subscription business.
⏰ 11am – 12:30pm
📍 Burnham B | Loews Chicago Hotel
⭐ Max Capacity: 25
Omeda 101
This bootcamp session is designed for new Omeda users and focuses on the top 10 essential tips, tricks, and best practices to optimize your platform usage from the start.
Discover the features and functionalities that every new Omeda user should know and learn essential tips and tricks for navigating the platform and maximizing efficiency.
Get a valuable foundation for your Omeda journey, empowering you to quickly become a proficient user and leverage the platform’s capabilities to achieve your marketing goals.
⏰ 1:30pm – 2:30pm
📍 Burnham B | Loews Chicago Hotel
⭐ Max Capacity: 25
Omeda Paid Reporting
This bootcamp session will equip you with the knowledge and skills to effectively leverage Omeda’s reporting capabilities to gain deep insights into your paid subscription performance.
We will take a deep dive into Omeda’s financial reports to analyze revenue streams, subscription trends and key financial metrics.
- Subscriber Acquisition
- Subscription Revenue
- Customer Lifetime Value
Learn how to track and analyze campaign performance, including ROI and cost-effectiveness, as well as understand and interpret key financial indicators to make data-driven decisions.
⏰ 1:30pm – 2:30pm
📍 Burnham A | Loews Chicago Hotel
⭐ Max Capacity: 25
Get Cooking with Joel
Join us for a special session where a seasoned Omeda user will share their secret ingredients for maximizing the platform without relying on developer resources.
Discover how to:
- Spice Up Your Workflow: Learn how to integrate Google Sheets with Omeda using webhooks for streamlined data management.
- Keep Your Team in the Loop: Receive instant notifications for new subscribers in Slack using Zapier, ensuring everyone stays informed.
- Create a Custom Email Stats Dashboard: Gain deeper insights into your email campaigns with a visually appealing and informative custom dashboard.
- Uncover Hidden Gems: Explore lesser-known Omeda features and functionalities that can significantly enhance your efficiency and effectiveness.
- Q&A: Have your burning Omeda questions answered by an experienced user.
You’ll get valuable tips and tricks to enhance your Omeda experience and unlock the full potential of the platform without the need for extensive development resources.
⏰ 1:30pm – 2:30pm
📍 Jenney A | Loews Chicago Hotel
⭐ Max Capacity: 25
Email List Wellness
This intensive bootcamp session will give your email lists a much-needed wellness check! We’ll dive deep into Omeda’s reporting features to diagnose any underlying issues and prescribe the best treatments for optimal email health.
Key Areas of Focus:
- Email Deliverability Analysis: Understand key metrics for email deliverability and how to analyze Omeda reports to identify potential deliverability issues.
- List Hygiene & Segmentation: Explore best practices for maintaining list hygiene, including data cleaning and segmentation based on engagement.
- Clickbot Detection & Removal: Analyze clickbot traffic patterns within Omeda reports to identify and block suspicious IP addresses.
By the end of this session, you’ll have the tools and knowledge to give your email lists the care they deserve.
⏰ 3pm – 4:30pm
📍 Burnham A | Loews Chicago Hotel
⭐ Max Capacity: 25
Data Loader Advanced
This session will explore the power of Omeda’s Data Loader by diving deep into how to effectively bring external behavioral data into your database. We’ll cover key integration methods, including:
- Webhooks: Learn how to leverage webhooks to capture real-time event data, such as webinar registrations, website visits, and content downloads.
- FTP Sites: Discover how to automate data transfers from external FTP sites to your Omeda database.
- Zapier Integrations: Explore how to seamlessly integrate Zapier with Data Loader to connect with a wide range of third-party applications and automate data flows.
We’ll also discuss best practices for data mapping, ensuring accurate and efficient data loading. Finally, we’ll conduct a live walk-through of a Zapier integration to demonstrate the process and answer your questions.
⏰ 3pm – 4:30pm
📍 Jenney B | Loews Chicago Hotel
⭐ Max Capacity: 25
CredSpark 101
Heard of CredSpark but not sure what it’s all about? This session will give you a crash course on interactive content and how top media brands are using it, including use cases on:
- Driving Subscriptions
- Converting Unknown Visitors to Known
- Improving Engagement with Known Users
- Powering Sponsored Lead Generation
- Boosting Event Engagement
- Activating Your Audience and Delivering Personalizations
You will walk away from this session with a clear understanding of CredSpark and Omeda integration and how to apply interactive content strategies to achieve your specific marketing objectives.
⏰ 1:30pm – 2:30pm
📍 Jenney B | Loews Chicago Hotel
⭐ Max Capacity: 25
CredSpark 201
Already familiar with CredSpark or interactive content? This session showcases real clients sharing their experiences and proven results, including:
- Building interactive calculators
- Boosting Event Revenue
- Structuring Campaigns Based on User Interactions
- Monetizing Interactive Content with Sponsors
- Driving Conversions with Data-Driven Personalizations
- And more advanced techniques!
You will leave this session with the insights and inspiration to leverage interactive content and exceed your KPIs.
⏰ 3pm – 4pm
📍 Burnham B | Loews Chicago Hotel
⭐ Max Capacity: 25
Register for OX8 Bootcamp
Omeda Idea Exchange brings media and publishing professionals together to connect, learn, and explore the many facets of the media landscape. Please contact ox8@omeda.com with questions.
FAQs
How much does the OX8 Bootcamp cost?
Who can apply for the OX8 Bootcamp?
OX8 attendees (confirmed registrants) can apply. After submitting your application, our Client Success Team will review and confirm your attendance based on the following criteria:
- Omeda CDP customer or be enrolled in an active CDP trial
- No more than 3 attendees from each company
- Your job title or job scope is relevant to the course
A Client Success Manager will reach out to confirm your participation.
Can I apply for everyone on my team?
Each individual must apply on their own, or entries must be submitted separately on each person’s behalf.
The Bootcamp is sold out! Can I get on a waitlist?
OX8 Bootcamp sessions are filled on a first-come, first-served basis. If applicants need to drop out, our team will approach the next individual based on the time their application was submitted.
When does the Bootcamp take place? Is it part of the official event?
The OX8 Bootcamp takes place at the Loews Chicago Hotel, with various sessions running from 11:00 am – 4:30 pm on May 14, before the official OX8 event begins that evening.
I have more questions about the Bootcamp.
Please reach out to your Client Success Manager or primary Omeda contact.