How Omeda + GA Data Drive New Sales & Upend Content Strategy For Randall Reilly

Who is your audience? For digital publications, that question’s always been complicated — conditional on what dashboard or platform you’re getting your data from. And the explosion of new marketing channels is only making it more complex.  

In this case study, we’ll highlight how Randall Reilly combined Omeda’s robust audience data with Google Analytics to learn more about their audience and make their content more relevant — all while increasing email engagement by more than 10%. Read on to learn more.