How Questex Drove Nearly $6M In Revenue From Its Content Channel Campaign

Questex used Omeda’s CDP, marketing automation solution and database tools to create content channels, an advertising package that gave its partners more exposure across Questex’s many digital channels and helped them reach the Questex audience on email, social, and other platforms.

Not only has Questex driven nearly $6 million in revenue from this campaign, but they’ve driven more rebookings from advertisers and created a stable source of income moving forward. 

In this case study, see how Questex used Omeda to drive:

✅ nearly $6M in revenue
✅ a 53% advertiser rebooking rate
✅ 10,000 new subscribers to newsletters spun off from their content channel packages