Last updated: January 12th, 2021
On January 12th, 2021, Omeda announced the acquisition of ESP’s subscription fulfillment business. In order to give you a crash course into all that is Omeda, we’ve pulled together some FAQ’s to help introduce ourselves and provide you with some more details regarding this acquisition.
What is included in sale from ESP to Omeda?
ESP has sold their subscription fulfillment business to Omeda, meaning clients will transition to the Omeda platform.
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What isn’t included in the sale?
ESP will continue to operate their product fulfillment, warehouse, and lettershop services independently of Omeda.
When did this take place?
While the official date of the transaction is early-January, the transition for subscription fulfillment clients will begin on February 1st, 2021.
So, what happens between now and then?
The remainder of January 2021 will be spent planning for the transition, which will be a collaborative effort including Omeda, ESP, and of course all impacted clients.
What is going to change?
Any ESP subscription fulfillment customers will transition over to the Omeda platform in the coming weeks/months.
When will we start?
Intro calls and requirement gathering will take place throughout January 2021, with the first clients starting their transition in February 2021. Schedules will depend based on a variety of factors including complexity, audit requirements, custom processes, and any other business factors that would dictate an earlier or later start to the transition.
How long will it take?
While a normal onboarding would take 60-90 days, your specific migration will likely take less time. Exact dates and timelines will be determined after going through our initial onboarding process.
Will the ESP platform be shut down?
Yes, but not until May 28th, 2021.
What is going to happen to ESP?
ESP will continue to operate as a standalone company offering many complimentary services to Omeda’s suite of products. For any clients also using ESP for lettershop, product fulfillment, or warehouse services – Omeda and ESP will coordinate together directly to ensure a seamless experience both during the transition and moving forward.
Do I still have the same account manager?
Until otherwise announced, you’ll continue to contact the same ESP personnel about any questions you may have. You’ll also start working with a member of the Omeda team to assist in the transition and to learn more about your unique business needs.
What about my contract?
All subscription fulfillment contracts will transfer from ESP to Omeda.
What if I also use ESP for services not included in the sale?
Those items will be invoiced separately by ESP, and you’ll continue to pay them for those services based on your existing contract.
Do I need to change anything re customer service numbers, lettershop instructions, printer directions, etc?
Certain items will be updated, but Omeda and ESP will work collaboratively to capture and document that info and take on as much of the transitional work as possible.
What about any custom processes or programming that I might have?
Omeda and ESP will work together with you during the transition to talk through any customization that needs to be considered.
Who is Omeda?
Omeda is a privately held, family-owned company that has been in the media and publishing business for 40 years offering subscription fulfillment, data management, marketing automation, and website behavioral tracking and gating services to over 200 companies. Omeda is based in Chicago, IL and has over 150 employees across client management, software development, and other operational support teams including order entry, call center services, and production/issue close teams.
What else does Omeda do?
In addition to providing subscription fulfillment services, Omeda offers a full suite of marketing automation, website gating and content metering, and data management solutions designed specifically for consumer and B2B media companies.
How will I work with Omeda in this transition period?
For now, you’ll continue to contact the same people for your current day-to-day items while also working with the Omeda migration team to build out your customized transition project plan.
What changes once the migration is complete?
You’ll have two primary methods for help and support on the Omeda platform and any other services. The first will be your Client Success Manager, who will oversee your account as a whole and help you with any strategic questions around your audience growth engagement initiatives. The second will be through your custom Client Support portal, which will connect you to our team of experts across a variety of disciplines including general platform help, data management, subscription management, production and issue close, order entry, and call center.
When do I get trained on the new platform?
As part of the migration, Omeda will conduct a discovery process to determine which parts of the platform are relevant to your business needs.
What else should I know about Omeda?
There are a variety of resources available to you including a public Knowledge Base, a gated Training Video section for platform users, and a wide mix of webinars, whitepapers, success stories, and research.
If I’d like to talk to someone at Omeda, who can I talk to?
For any immediate questions, please reach out to Tony Napoleone, Omeda’s VP of Client Experience at tnapoleone[at]omeda[dot]com.
So, what happens next?
We’ll schedule an intro/kickoff call in the next few days to start walking you through the timeline.