The hidden risks of programmatic advertising

In February, the sudden collapse of prominent ad tech vendor EMX Digital threw the revenue models of publications like Reuters, AP News and Al Jazeera into turmoil overnight. This exposed the vulnerabilities of programmatic advertising, which has risen to prominence in recent years as the hands-off alternative to traditional paid methods. Fill out the form to read. 

In this report, we:

✅ present the biggest risks of programmatic advertising
✅ discuss the rising importance of first-party data in advertising strategy
✅ provide ways to diversify your advertising strategy without sacrificing efficiency