Engage your audience & grow your first-party data
Omeda is expanding its partnership with CredSpark, a leading audience engagement platform that creates richer, interactive online experiences.
Joint customers will be able to pair CredSpark’s interactive content offerings with Omeda’s tools, engaging readers through more valuable content and collecting more actionable audience data while driving revenue for their businesses.
Make the most of your audience investment with Omeda and CredSpark
Media businesses need to connect with their audience in more meaningful, memorable ways. But your audience is tired of generic, one-size-fits-all content, and their attention is fleeting.
Omeda and CredSpark’s partnership helps professional media organizations and content creators spark a virtuous cycle of engagement, yielding more first-party data that drives even deeper engagement and revenue.
With this integration, Omeda clients can use CredSpark’s tools to create a variety of personalized online interactions that drive engagement and action. First-party data from that content flows back to their Omeda database, so they can use it to further segment, personalize and activate their audience.
Need an example? Omeda’s Email Benchmark Calculator was built using CredSpark. This calculator allows users to input their own email performance data to see how they stack up against industry averages.
How can I use the Omeda + CredSpark integration?
Some other use cases include:
- Grow and retain your audience by creating more engaging and personalized multi-channel content experiences.
- Increase event attendance, personalize event programming, and improve engagement throughout the event lifecycle using data collected through CredSpark.
- Maximize form submissions and collect more actionable first-party data while providing tangible value to your audience through interactive games, quizzes, and polls.
- Capture demographic, firmographic, and purchase intent attributes to build more robust, predictive audience profiles that increase their value.
- Create native advertising and sponsored experiences that increase audience engagement and deliver greater value for your advertisers.
- Deliver hyper-qualified leads using data captured from more immersive, engaging, and valuable sponsored content.
- Capture the multi-channel audience insights necessary to cross-promote and upsell relevant products more strategically and successfully.
See how Omeda clients are using CredSpark
Watch to see how media businesses like yours are driving engagement, data and growth with CredSpark's interactive content offerings.
How to get started
To get started with CredSpark, Omeda clients should reach out to their Client Success Manager. Get a step-by-step breakdown of our current CredSpark integration here.
If you need even more ideas to convince you, read about five ways to use Omeda + CredSpark.