Deliver winning customer experiences with Omeda’s marketing segmentation software

Gone are the days of one-size-fits-all marketing. Reach each of your customers with the right message at the right time using Omeda’s sophisticated marketing segmentation capabilities.

Omeda makes it easier to create multi-dimensional marketing segments and provide memorable customer experiences at scale.

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Trusted by professional media, publishing and content leaders

Marketing teams optimize their campaigns and spark personalization with Omeda’s marketing segmentation software

  • Deliver personalized experiences at scale
  • Create multi-dimensional segments for precise targeting
  • Keep lists current with data management workflows

  • "Omeda is highly user-friendly, and its customer service is excellent. We can combine all of our databases in one place and get the results that we need. I love being able to go in and get real-time data without having to do a ton of manual work."

    — Becky S., Audience Development Manager

  • "Omeda provides the support and the tools to maximize all of your crucial and valuable audience data. Working with Omeda is not only collaborative but also instructive. Partnering with Omeda gives me the confidence to know that we will always be prepared to take on any challenge that we may come across."

    — Dustin P., Audience Development Analyst

  • "Omeda has powerful search and sorting functions to help drill down into your database."

    — Greg. R., Digital Projects Manager

Top 3 reasons marketing teams choose Omeda as their marketing segmentation software

Omeda does more than sort customers into lists — it helps marketing teams give customers the hyper-individualized, relevant experiences that they’ve come to expect.

Deliver personalized experiences at scale.

Want to give your VIPs first-look access to your latest event? Or do you want to target your latest newsletter to C-level executives? With marketing segmentation, you can reach the right audience with the right message at the right time.

  • Collect customer data from every touchpoint — from email and print to events and website — to create a complete view of each customer.
  • New customers are automatically added to appropriate segments based on their pre-set criteria.
  • Activate your audience in real time with Omeda’s native email and marketing automation tools.

Create multi-dimensional segments for precise targeting.

Sometimes your customers don’t fit into neat demographic segments. What if you want to target readers between 18-35, but only those who haven’t renewed their subscription yet? Narrow in on the exact audience you want to reach with Omeda.

  • Choose from 100+ demographic, behavioral and product-related fields to add additional criteria to your lists.
  • Run queries on our Audience Search database to access customer profiles in real time, then add them to new segments or campaigns.
  • Further individualize your communications, even within segments, using trigger-based emails, dynamic content and on-page content recommendations.

Keep lists current with automated data management.

Outdated data means sending irrelevant information to customers that have already purchased or customers with changing needs. Omeda automates data collection, management and maintenance  — so your customer profiles are always accurate and up to date.

  • Automated identity resolution and deduping workflows ensure that your customer data is always accurate and precise.
  • New contacts are automatically added from lists based on their most current criteria.
  • Save time spent manually updating customer profiles and transferring their information between lists.

Ready to deliver winning customer experiences with segmentation?

  • Deliver personalized experiences at scale
  • Create multi-dimensional segments for precise targeting
  • Keep lists current with automated data management

Want to See Omeda in Action?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo