Activate your audience with Omeda’s email marketing software for content producers

Seamlessly engage your customers with Odyssey, Omeda’s powerful marketing automation tool. Segment your audience using data from Omeda’s CDP, then target your communication to each recipient’s past behaviors and preferences. Achieve personalization at scale and drive incremental revenue over time.

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Trusted by professional media, publishing and content leaders

For the best email marketing software experience, content producers choose Omeda

Personalize your marketing and drive results with a smarter, data-driven approach to email.

  • "Omeda makes it fast and easy to run counts/queries and pull lists. Email Builder is also very easy to use. I love all of the reporting options and additional insights we get through the CDP."

    — Carolyn G., Audience Development Manager

  • "I love how many different options there are to engage with the audience and how low effort it is once a campaign is set up. We've seen great results and have really elevated our communication processes."

    — Laura Z., Business Development and Data Associate

  • "Omeda is a powerful service that can do many things. Organize your subscription databases for print products, e-newsletters and websites and maintain opt-ins/opt-outs to your specifications. They also mail e-blasts, website personalizations and email journeys to help monetize and increase your subscription database."

    — Greg R., Digital Projects Manager

Top 3 reasons content producers should choose Omeda as their email marketing software

Resonate with your audience across every channel with Omeda.

Automate your marketing to send better emails

Don’t sacrifice personalization for convenience: On Omeda, create automated journeys that are customized for your business goals and customer needs.

Use data from Omeda’s CDP to create more precise segments, then tailor your emails to customer behaviors, demographics and preferences.

With Odyssey, Omeda’s marketing automation canvas, adjust each journey’s wait times, filters and design to maximize performance and please your audience.

  • Respond in real time to each customer’s interest, needs and preferences.
  • Turn data points into action with our robust reporting features.
  • Use Omeda’s best-in-class deliverability analysis to ensure you’re reaching your audience’s inboxes.

Segment your audience to spark engagement

Omeda makes it easier to segment your audience based on shared traits: Use data points from Omeda’s CDP to create more targeted, layered segments.

Combine filters to target specific use cases, like cart abandonments, VIPs, and credit card expires. Then personalize your messaging based on any combination of title, region, demographics and behaviors.

  • Ground campaigns in observed audience behaviors and purchase history.
  • Keep your communications relevant and target the customers that are ready to buy.
  • Increase traffic, downloads and sales while reducing complaints and unsubscribes.

Drive sales with more targeted customer journeys

Connect with your audience, no matter where they are: Use Odyssey, our marketing automation tool, to create multi-channel customer journeys with multiple touch points across email, social media, display ads, and more.

  • Reach your audience at the right time and the right place.
  • Create winning customer experiences across multiple channels.
  • Make smarter marketing decisions, prioritize communications efforts, and reduce customer acquisition costs.

Ready to create more powerful, personalized email marketing campaigns?

  • Automate your marketing to send better emails
  • Segment your audience to spark engagement
  • Drive sales with more targeted customer journeys

Want to See Omeda in Action?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo