Make smarter creative decisions with Omeda’s marketing analytics software

Evaluate the performance of your marketing campaigns and integrate data throughout your organization. Ground decisions in data to drive faster growth and more revenue.

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Trusted by professional media, publishing and content leaders

Marketing analytics software made simple with Omeda

  • Connect each marketing interaction to revenue
  • Analyze your website and email performance
  • Get detailed reporting for every channel

  • "Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools."

    — Kristine W., Audience Marketing Director

  • "We removed 3 systems and consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations."

    — Roberta M., SVP of Growth Operations

  • "Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions."

    — Rick E., Director of Audience Management

Top 3 reasons marketing teams should choose Omeda as their marketing analytics software

Go beyond vanity metrics to get the data you need to make smarter decisions. Turn disparate data points into marketing action with Omeda’s reporting suite.

Connect each marketing interaction to revenue

Omeda eliminates data silos so you can track the complete customer lifecycle in one place.

  • Collect and unify customer data from every touchpoint to establish a single customer view and identify key trends over time.
  • Create behavioral events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.
  • Identify your most successful campaigns and replicate the content that works best with multi-touch revenue attribution.

Analyze your website and email performance

When you know which traffic sources are creating the most value, you can focus your efforts on the ones that matter most — and spend your creative energy where it counts.

  • Identify which referral sources drive the most website sessions, email engagements, contacts and customers over time.
  • Convert anonymous website visitors to known leads with Olytics, Omeda’s website analytics service.
  • Go beyond opens, click and CTRs to see which links, CTA messages and referral sources are driving email engagement and conversions.

Get detailed reporting for every channel

Siloed data drives worse decisions. Omeda compiles customer data in one place, so you can see how each channel and campaign contributes to your customer journey. Use our best-in-class reporting to quickly repeat successes and optimize your entire customer lifecycle.

  • Get in-depth reports on your most important marketing assets, from landing pages and website to email, blog posts, webinars and even individual CTAs.
  • Run queries on your complete audience database to unlock key insights about your customers.
  • See how your on-page personalizations, meters and other website monetization tools are contributing to subscription revenue.
  • Customizable database views give every team member the information they need in the format that’s best for them.

Ready to make better strategic decisions with Omeda’s marketing analytics software?

  • Connect each marketing interaction to revenue
  • Analyze your website and email performance
  • Get detailed reporting for every channel

Want to See Omeda in Action?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo