Optimize your digital performance with Omeda website analytics software for marketing teams

Understand what your users are doing — and why. See how customers engage with your most important digital assets, identify hidden points of friction, and smooth your customer journey with Omeda.

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Trusted by professional media, publishing and content leaders

Reveal valuable customer insights with Omeda's website analytics software

  • Evaluate every touchpoint in the customer journey
  • Harness website analytics to personalize customer experiences

  • "Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions."

    — Rick E., Director of Audience Management

  • "I love how all the features are integrated to minimize our marketing tech stack. Omeda allows us to centralize our CDP, email deployment, form builder, marketing automation, circulation management all in one platform."

    — Kay D., Director of Audience Marketing and Data

  • "From list management to the built-in Customer Data Platform and the email marketing platform to creating customized journeys for readers that push content depending on action to social media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that it’s under one roof."

    — Kyle S., Director of Digital Media

Top reasons marketing teams should choose Omeda as their website analytics software

Spot success factors and reveal hidden friction points within your entire journey with Omeda.

Evaluate each touchpoint in the customer journey

Is a broken link or a clunky page layout keeping you from converting leads? When you can see which web pages and messages are creating the most value, you can focus your efforts on the ones that matter most — and optimize your customer experience over time.

  • Convert anonymous website visitors into known leads.
  • Measure the performance of your most important marketing pages, including page views, bounce rates, and conversion rates. Identify your best design and UX assets and replicate high-performing tactics over time.
  • Track the performance of revenue-generating activities on your website, like paywalls, content gates and payment pages. See what stands in the way of a purchase and address it more quickly.

Harness website analytics to personalize experiences

Knowing how each visitor interacts with your site isn’t enough to drive results. You also need to use that information to create more targeted, relevant experiences for everyone that visits your site.

Use Omeda’s advanced segmentation tools to add website visitors to more specific marketing segments, then target them with more relevant communications with our native email and marketing automation tools.

  • Omeda takes in customer data from every touchpoint — website and email to events and print — and stores it in one easily accessible place.
  • Each individual’s website activity is automatically added to their full profile on Omeda in real time. Add website visitors to marketing segments based on the kind of content they view, what product pages they view, etc.
  • Target each visitor with more relevant communications with our native email and marketing automation tools.

Reveal valuable customer insights with Omeda's website analytics software

  • Evaluate every touchpoint in the customer journey
  • Harness website analytics to personalize experiences

Want to See Omeda in Action?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo