Omeda for Media Brand Teams
Accelerate audience relationships and value
Every brand, industry influencer, startup content creator, and traditional publisher competes for your audience’s attention and money. Maximize your audience relationships by delivering value and building trust, or risk losing them and your revenue.
State of media and audience today
70%
of media companies prioritize audience size and database growth.
25%
of respondents aren't tracking engagement, resulting in lost opportunities to deliver audience value.
Deepen subscriber relationships
One day, you’re in, and the next day, you’re out. Connect with your subscribers and build trust using your first-party data, observed behaviors, and engagement activity to deliver truly valuable and personalized audience-first experiences that deepen relationships and keep them coming back.
Drive higher-value subscriptions
Developing your subscribers is a 24/7 job. Automate your workflows and processes to create always-on programs using first-party data, customizable paywalls, and content to engage your audience and drive higher-value subscriptions continuously.
Cross-sell and upsell products
Turn your audience and data investment into lifetime value to meet your brand goals. Create highly targeted cross-promotional campaigns using first-party data and Omeda’s workflow automation tools to drive conversions for new product launches, brands, and events.
One of my main KPIs is driving paid subscriptions and we use a flash sale to give our audience a significant discount their first year. We used Omeda’s marketing automation tools to send emails, do personalizations, push people to social, and we saw an 833% lift in subscriptions during the flash sales compared to the previous week.”