ActiveCampaign vs Mailchimp vs Omeda

Omeda’s email and marketing automation tools are part of an end-to-end audience marketing platform, which also includes a native subscription management solution and a customer data platform (CDP). This takes in data from from every platform — from email and forms to website activity, ads and offline engagement — so you can unify and activate your audience data in one place.  

From there, the data is standardized and cleared of duplicates. This gives you a complete, cross-channel view of every single person that engages with you, regardless of where they’re coming from or what stage of the funnel they’re in.  

ActiveCampaign has a native CRM rather than a CDP, meaning that it only takes in data from known leads and customers, from a limited number of sources. Mailchimp also lacks a CDP or a subscription management solution. So if you’re managing multiple brands, and monetizing them with content, you’ll need to spend much more time unifying your audience data and managing payments than you would with an all-in-one solution.  

With Omeda, you can build audience segments using a combination of 100+ demographic and behavioral filters, all pulled directly from your CDP. When building your email campaigns, you can query these segments and add them to your campaign in a few clicks — without transferring, uploading or cleaning the lists.  

Because ActiveCampaign and Mailchimp aren’t connected to a CDP, users need to gather data from additional marketing channels, then unify and standardize it, before building audience segments and launching their campaigns. On Mailchimp, predictive segmentation is only available on premium accounts, so you’ll need additional time and resources to define and pursue narrower audiences as well.  

Using 11+ different indicators, Omeda automatically removes click bots from email reports, so you can more accurately identify real email clicks, link email engagement to real business, and keep your lists safe. Omeda also provides specific reports about click bots so you can single out lists and campaigns with high click bot activity.  

ActiveCampaign and Mailchimp both lack this functionality, so you’ll need to manually identify and remove fake accounts from your lists. This makes it more difficult to trust the accuracy of your reports, maintain list security and report accurately on ROI to stakeholders and advertisers.

Omeda provides dedicated customer support to help you master the platform and maximize the return on your investment. Every new client is partnered with a dedicated client success manager, as well as additional technical help for implementation and integration setup.  

ActiveCampaign only provides success managers for premium accounts and Mailchimp offers phone or chat-based support only. Reviewers have also mentioned long wait times from customer support as well as a difficult onboarding process. Also, neither of these tools offer hands-on help with integrations, which could disrupt your campaigns and reduce your ROI.  

On Omeda, all work and personal emails, mobile and laptop browser cookies, website activity and mailing addresses are connected to one unified customer ID. So your customer profiles remain up to date even if someone changes job titles or contact information.  

ActiveCampaign and Mailchimp identify customers by email address, which makes it harder to stay connected to customers if they switch jobs, move, or change their names.  

With Omeda, you can create powerful omni-channel customer journeys with Odyssey, our native email and marketing automation platform. Because Omeda’s linked to a CDP, you can query your audience with more than 100 different behavioral, demographic and/or purchase-based filters to make your audience as specific and releveant as possible (or use a segment you’ve already built using your CDP data). Mailchimp reserves omni-channel activation only for premium accounts.  

Omeda’s flexible metering solution makes it easy to set up paywalls, content gates and/or digital subscription services. Use CDP data from Omeda to decide which audiences will see which meter, then use our website analytics solution to see which meters generate the most clicks, conversions and subscriptions. Maximize reponses and optimize your user experience by selecting from a variety of display and design options.  
 
ActiveCampaign and Mailchimp don’t offer content gating or metering on their platforms. So if you’re trying to drive revenue from your content, you’ll need to spend extra time setting up piecemeal metering solutions that connect with the rest of your marketing stack.  

Platforms like ActiveCampaign charge more for additional seat licenses, which restricts access to relevant information and interrupts your marketing workflows. On Omeda, you can have unlimited users on your account and customize permissions for each one, so everyone in your organization has access to the insights they need to make an impact — and nothing else. 

Omeda is the only tool with native CDP, marketing automation and subscription management capabilities, so it’s best suited for media organizations, professional content creators, associations or any company with a large audience that they’re engaging with content. For these companies, Omeda’s all-in-one audience marketing platform is typically more cost-effective and efficient than using a single-point solution, like ActiveCampaign.  

While ActiveCampaign can accommodate enterprise organizations, its feature set is better suited for corporations without a heavy focus on content and community. With good ease of use but limited hand-on support, Mailchimp is usually a better fit for small businesses. Keep this in mind when considering ActiveCampaign vs. Mailchimp.