Omeda for Media Business Leaders
Accelerate your first-party data strategy
Business media is facing disruption, and client expectations are changing. But taking charge of your most critical asset – your audience – is how your business will thrive. Accelerate your first-party data strategy to maximize the value of your audience investment and grow revenue.
State of media and audience today
80%
of media companies report increasing or maintaining their audience investment, however most lack a formal plan.
61%
of Media and Audience Pros say unknown-to-known conversion is their biggest challenge.
Own, manage, and activate your first-party audience data
Liberate your siloed data and confidently take charge of your audience relationships from a single integrated command-and-control center that aggregates your first-party data and powers your diverse revenue streams across multiple channels.
Get a clear view of your audience to identify relevant activations
Say goodbye to the guesswork and grunt work involved in knowing who your audience is and what they care about. Omeda aggregates your first-party data so you get a clear view of how to engage and capture their attention.
Activate audiences across diverse brands, products, and revenue streams
Healthy media businesses have multiple revenue streams. Automate and orchestrate your diverse revenue streams from one integrated dashboard to power 24/7 audience development strategies and marketing services without sacrificing user experience or privacy.
If we take strength in the power of the audience, we should be able to convey that confidence to our advertisers that nobody knows our audience better than us, and then it just becomes a game of campaign execution for a client.”
Grow your audience.
Grow your revenue.
