A Review of Q2 2019 Email Engagement

Last updated: July 17, 2023

For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2, Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with the addition of three new clients as well as Digital Magazine email engagement numbers. We want our clients to have the opportunity to compare their personal efforts with other B2B industry professionals.

The numbers are split into different email categories – Third Party, Newsletter, and Digital Magazine – because recipients behave differently with each type of email. Take a look at the Q2 2019 results.

Client	Delivered %	Unique Opens/Deliv	Unique Clicks/Deliv	Unique Clicks/Opens	Unsubscribe	Category of Total Send Volume
Client A	97.42%	7.83%	3.52%	44.94%	0.14%	Highest
Client B	95.15%	17.98%	3.59%	19.93%	0.33%	Higher
Client C	96.26%	16.87%	2.64%	15.67%	0.24%	Highest
Client D	98.43%	19.57%	4.50%	23.00%	0.39%	Higher
Client E	99.12%	16.55%	1.78%	10.73%	0.16%	High
Client F	96.90%	14.87%	4.42%	29.74%	0.23%	High
Client G	97.53%	16.44%	1.57%	9.54%	0.26%	Highest
Client H	92.98%	15.90%	2.54%	15.97%	0.21%	Highest

Client	Delivered %	Unique Opens/Deliv	Unique Clicks/Deliv	Unique Clicks/Opens	Unsubscribe	Category of Total Send Volume
Client A	97.16%	5.8%	2.45%	42.28%	0.10%	Highest
Client B	96.61%	18.85%	3.46%	18.34%	0.28%	Higher
Client C	95.35%	17.7%	2.7%	15.23%	0.30%	Highest
Client D	98.47%	16.84%	3.61%	21.46%	0.28%	Higher
Client E	99.36%	15.73%	1.56%	9.94%	0.14%	High
Client F	96.51%	13.38%	3.78%	28.23%	0.17%	High
Client G	97.85%	15.7%	1.39%	8.88%	0.25%	Highest
Client H	93.57%	19.28%	2.75%	14.25%	0.3%	Highest

Column Name	Max Length (Characters)	Description
Customer ID	N/A	Used to tie a row to an existing customer. - Overlaps with Postal Address ID. Having both is redundant.
Postal Address ID	N/A	Used to tie a row to an existing customer. - Overlaps with Customer ID. Having both is redundant. Customer ID will be used if both are mapped.
First Name	100	First part of the name of a customer. - Overlaps with "First-Name-Last-Name," "Last-Name-First-Name," "Last Name, First Name."
Middle Name	100	Second part of the name of a customer.
Last Name	100	Third part of the name of a customer. - Overlaps with "First-Name-Last-Name," "Last-Name-First-Name," "Last Name, First Name."
First-Name Last-Name	500*	Full name field that breaks the name into different columns during processing. - Space is used to break up the names. If multiple spaces exist, only the first and last pieces will be used. - Not ideal for complex names. Use individual columns for better precision.
Last-Name First-Name	500*	Full name field that breaks the name into different columns during processing. - Space is used to break up the names. If multiple spaces exist, only the first and last pieces will be used. - Not ideal for complex names. Use individual columns for better precision.
Last Name, First Name	500*	Full name field that breaks the name into different columns during processing. - Comma is used to break up the names. - Not ideal for complex names. Use individual columns for better precision.
Salutation	10	Used for things such as Dr, Mr, Mrs, Ms.
Suffix	10	Used for things such as Senior, Sr, Junior, Jr, PhD.
Title	100	Used for things like "Software Developer," "Chief Executive Officer," "Chief Marketing Officer."
Gender	1	The gender of the customer.
External Customer ID	255	An alternative identifier belonging to a non-Omeda system.

Report Header	Field Explanation
Track ID	ID of the Email Send
Link ID	ID of Link In Email Builder
Click Date	Date Click Occurred
Is Real	Indicates Real Click (Not Bot-generated)
Link Url	URL of Link Clicked
Email Address	Recipient Email
User Agent	String capturing OS/Browser/Version of Click Generating Entity
Source IP	IP address of Click-generating entity
Reason	Fake Click Trigger Internal ID
Fake Click Trigger Value	Friendly Description for Fake Click Trigger Reason

Column	Max Length (Characters)	Description
Company Name	255	Name of the company that should be addressed.
Street	255	The street address. Example: 1 N Dearborn St
Apt / Suite / Mailstop	255	Part of the street address for rooms at the given street location.
Extra Address	255	Used for any additional information regarding street not satisfied by the previous fields.
City	100	City of the address.
Region Code	100	Abbreviated version of the State, Province, Territory, etc. name.
Region	100	State, Province, Territory, etc. name.
Country Code	100	Abbreviated version of the Country's name.
Country	100	Country's Name
Postal Code	50	Postal identifier. If it's a US zip-code, the program will attempt to parse out the relevant parts of it's zip+4.

Reason code	Reason Code Description
1	Two clicks within 2000 milliseconds (2 seconds)
2	More than 10 clicks within 30 seconds
3	Percentage of fake clicks exceeds 50%
4	Number of unique source IP address exceeds 12
5	Total number of clicks received exceeds 200
6	Number of unique user agents exceeds 9
7	User agent of click is within pre-defined list
8	Source IP address of click is within list {tracking.agent_ip_range_ignore_list}
9	Source IP address of click is within pre-defined list
10	Link was clicked 5 seconds after send

Photo by Campaign Creators on Unsplash

Stay ahead and read our Q3 2024 email engagement report to uncover trends & best practices for success:

Subscribe to our newsletter

What you should do now

Schedule a Demo to see how Omeda can help your team.
Read more Marketing Technology articles in our blog.
If you know someone who’d enjoy this article, share it with them via Facebook, Twitter, LinkedIn, or email.