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What is click fraud / How do click bots work?
Last updated: February 27, 2025
The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

CDP v. DMP v. CRM: How to select the best solution for you
Last updated: October 7, 2024
CDP v. DMP v. CRM: These are all powerful tools for managing customer data for various marketing purposes. But if you’re just starting to evaluate your data management options, it can…

Essential Elements of an Effective Email Newsletter
Last updated: May 15, 2024
Newsletters are one of the most impactful ways to engage your audience while advancing your marketing strategy: According to Nielsen Norman Group, 90% of consumers prefer to receive updates via…

What can publishers take away from the NYT’s digital success?
Last updated: October 7, 2024
In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

What is subscription fulfillment?
Last updated: October 7, 2024
Imagine: It’s time to sit down and manually send this month’s invoices to each of your subscribers. When your organization was just getting started, this was a simple process. Just…

CDP Use Cases: 7 Best Use Cases For Your CDP
Last updated: October 7, 2024
Customer data platforms (CDPs) centralize all of your customer data in one place, so it can be activated for marketing purposes quickly and effectively. But the benefits of a CDP…

Dunning emails: recover payments and retain subscribers
Last updated: October 7, 2024
One of the biggest benefits of subscription models is their predictability: Subscribers receive a steady stream of content or products each month, while businesses get a predictable source of revenue.

What is progressive profiling?
Last updated: October 7, 2024
Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles to be as complete as possible.

Omeda Celebrates IAPP’s Data Privacy Day
Last updated: October 7, 2024
At Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously.

Data hygiene: best practices for a better database
Last updated: October 8, 2024
Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…

How to build an email list from scratch
Last updated: October 2, 2024
Say you’re hosting a high-stakes event for work and your job depends on getting as many people through the door as possible. That’s a lot of pressure. But if you’ve got 30,000 people and their…

9 Surefire Ways to Increase Your Customer Lifetime Value (CLV)
Last updated: October 8, 2024
Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as …

Bad data: a costly roadblock to your success?
Last updated: October 8, 2024
Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

Why are people unsubscribing from my emails?
Last updated: October 9, 2024
Churn is a natural part of any email list. But left unchecked, unsubscribes can harm your email marketing metrics, campaign success and even your sending reputation. If you’re seeing a…

How to get gated content right with these best practices
Last updated: October 2, 2024
To gate or not to gate? It’s one of the hottest sources of debate among marketers, and for good reason. What is gated content? For years, gating content was seen…
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