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Imagine that you could only get one sale from each of your customers before they left your company for good. You might get by in the beginning. But over time,…

You spent hours planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another shot at your campaign and resend…

Enterprise marketing automation platforms automatically unify and manage marketing processes and campaigns, across multiple channels.    Using drip campaigns, marketers can guide customers through a cross-channel customer journey that’s customized to…

A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination of these campaigns can stop many…

Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent years.   Most common knowledge about send…

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first, personalize content to their individual needs,…

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Effective email design makes the difference between earning clicks and getting bounces. With some simple design and copy optimizations, you can make your emails more skimmable and effective — without losing…

Companies are taking in more data than ever — and most of them are putting it to waste.    Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…

Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped…

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…