Blog

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first, personalize content to their individual needs,…

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Effective email design makes the difference between earning clicks and getting bounces. With some simple design and copy optimizations, you can make your emails more skimmable and effective — without losing…

Companies are taking in more data than ever — and most of them are putting it to waste.    Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…

Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped…

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

CDP v. DMP v. CRM: These are all powerful tools for managing customer data for various marketing purposes.   But if you’re just starting to evaluate your data management options, it can…

Newsletters are one of the most impactful ways to engage your audience while advancing your marketing strategy: According to Nielsen Norman Group, 90% of consumers prefer to receive updates via…

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

Imagine: It’s time to sit down and manually send this month’s invoices to each of your subscribers.   When your organization was just getting started, this was a simple process. Just…

Customer data platforms (CDPs) centralize all of your customer data in one place, so it can be activated for marketing purposes quickly and effectively. But the benefits of a CDP…