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Associations have a big job on their hands: They need to engage their members with print and digital content, groups, professional development opportunities and events, all while advancing policy objectives,…

Customer data is the currency of modern business. The companies that can unify, resolve, clean and activate that data most effectively are the ones that are going to stand out…

With subscriber acquisition costs on the rise, optimizing for recirculation is way more effective (and usually, easier) than continually chasing new readers. But if you’re already struggling to get people…

Personalization can even deliver up to 8x return on investment, according to Deloitte research.   While there’s a lot of upside to personalization, success or failure really comes down to execution.…

Project Background    Generating revenue from content has never been easy. But the rise of digital platforms has only complicated the issue: Advertisers need to optimize their strategy and content for…

The explosion of new marketing platforms has made the customer journey much more fragmented and customized. While giving people more places to find you is a net positive, it makes…

CDP. AMS. CRM. All of these tools can help you manage your audience data, improve your customer experiences and drive revenue.    But they don’t collect, manage and activate audience data…

In the last few years, first-party data has transformed from a competitive edge to an absolute must-have: According to a new report from PILOT, the National Association of Broadcasters’ innovation…

Back in the ‘60s, the buying process was pretty simple. You realized you needed a new car, then you saw an ad for a new Honda on one of the…

Imagine that you could only get one sale from each of your customers before they left your company for good. You might get by in the beginning. But over time,…

You spent hours planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another shot at your campaign and resend…

Enterprise marketing automation platforms automatically unify and manage marketing processes and campaigns, across multiple channels.    Using drip campaigns, marketers can guide customers through a cross-channel customer journey that’s customized to…

A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination of these campaigns can stop many…

Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent years.   Most common knowledge about send…