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Since the rollout of the Gmail Promotions tab, email marketers have worried about getting their emails buried in this secondary tab.    It’s a valid concern: Most people don’t check…

Segmentation is one of the best ways to engage your audience, earn their trust and ultimately drive sales.   With so much data at your fingertips, you’ve got an infinite…

While marketing decisions are becoming more grounded in observable customer data, it can still be difficult to predict exactly what copy or design will resonate with your audience. (Who hasn’t…

Maybe you’re trying to get more paid subscriptions for your newest publication. Maybe you’re trying to increase digital engagement among your new subscribers. Or maybe you’re running a lead generation…

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into paid subscribers, or trying to increase…

Identity resolution is the process of creating a trackable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. Attributes might include email addresses, cookie identifiers, device…

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you address…

You’ve just built a beautiful new website promoting your most successful newsletter and you’re depending on it to drive a big increase in your first-party data for the quarter. And…

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention.  Besides…

For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell for generation that grew up on…

In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

To succeed in 2023, enterprise marketers need to scale their email marketing — without losing the personal touch their customers expect. The solution? Marketing automation. Marketing automation is technology that…

The spray and pray approach isn’t cutting it anymore. To win someone’s business, you need a deeply specific view of how that person — not the average person in their…

Measuring your email marketing success tells you how effective you are at engaging your audience — and driving business from them. In this post, we’ll tell you how to measure…

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business?   Prospects at the top…