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Customer data platforms help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market – and…

With ad revenue slowing down and programmatic revenue set to plummet in 2024, subscriptions are becoming more important than ever. More publishers are investing in subscription and membership in 2023,…

Audience managers in 2024 will need to do more with less. Good audience tech will put you in position to do that. The right tech stack gives you a single…

According to data from Similarweb, and analysis conducted by Axios, Facebook and X referrals to news websites have declined by around 80% and 60%, respectively, since September 2020. And that decline has…

As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…

Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…

Since the rollout of the Gmail Promotions tab, email marketers have worried about getting their emails buried in this secondary tab.    It’s a valid concern: Most people don’t check…

Segmentation is one of the best ways to engage your audience, earn their trust and ultimately drive sales.   With so much data at your fingertips, you’ve got an infinite…

While marketing decisions are becoming more grounded in observable customer data, it can still be difficult to predict exactly what copy or design will resonate with your audience. (Who hasn’t…

Maybe you’re trying to get more paid subscriptions for your newest publication. Maybe you’re trying to increase digital engagement among your new subscribers. Or maybe you’re running a lead generation…

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into paid subscribers, or trying to increase…

Identity resolution is the process of creating a trackable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. Attributes might include email addresses, cookie identifiers, device…