Blog

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our customers who are creating innovative new…

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences are oversaturated by social posts, links,…

First-party data gives media companies real insights into what their audience loves, allowing for tailored content and ads. Plus, it helps build stronger, direct connections with viewers, boosts engagement and…

The rise of click bots has made it harder to trust open and click data — or conduct marketing activities securely.  Bots made up 42.2% of Internet activity in 2021,…

Note: This piece was written by Bettina Lippisch, our VP of Privacy and Governance. Learn more about our privacy program here. Many media companies now rely on artificial intelligence (AI)…

How Randall-Reilly Used Omeda and GA To Grow Email Engagement by 10+%    Who is your audience? If you’re running a neighborhood bodega, that’s a pretty simple question. You see everyone…

What is a customer profile? A customer profile is a detailed description of a typical customer or target audience for a product, service, or brand.  Customer profiles combine demographic information…

To attract attention, your emails need to catch the audience’s eye right away.  Interactive elements go a long way toward helping you do that. But certain HTML elements make your…

Odyssey — Omeda’s marketing automation platform — helps you give your audience the customized, cohesive experiences they expect across email, website and ads.  But effective campaigns have a lot of…

Google recently announced a series of major changes in how it handles email in order to cut down on spam and keep inboxes safe.  Starting February 2024, Google says that…

A customer data platform is packaged software that collects first-, second- and third-party customer data from on- and offline customer touchpoints, then normalizes it and uses it to build a…

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from a single print paper to infinite…

First-party data isn’t just a nice-to-have anymore. It’s a non-negotiable for media businesses to survive and thrive in today’s competitive media environment.  Those leaders and organizations who master first-party data…

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as possible.   With these changes, Google’s search…