Three Ways Editors Can Use Audience Data to Increase Engagement and Drive Revenue

Three Ways Editors Can Use Audience Data to Increase Engagement and Drive Revenue

Last updated: May 20, 2024

We talk with a lot of media companies and publishers. One of the most common questions as we work with people across the organization is: who is involved in driving…

Engagement is King… Are You Actively Engaging?

Engagement is King… Are You Actively Engaging?

Last updated: May 20, 2024

Having people land on your content doesn’t indicate if they actually read it, liked it or were moved by it enough to forward it on to someone else. Counting all…

OX2 Presentations & Videos Are In!

OX2 Presentations & Videos Are In!

Last updated: February 24, 2023

The 2018 Omeda Idea Exchange (OX2) was Omeda’s second annual client summit that took place April 30th – May 2nd in downtown Chicago. With 140 attendees representing 50 different media…

Facebook Drops 3rd Party Data for Ad Delivery

Facebook Drops 3rd Party Data for Ad Delivery

Last updated: May 20, 2024

Facebook’s latest change reinforces the value of first party data for media and publishing companies vs shared distribution channels like social and programmatic. Most marketing/advertising campaigns will likely have at…

Omeda Launches DFP Integration

Omeda Launches DFP Integration

Last updated: May 20, 2024

Omeda has launched a new integration between our industry leading Audience Relationship Management database and Double Click for Publishers, commonly known as DFP. DFP is a Google product designed to…

How GDPR Impacts Publishers & Media Companies [Webinar]

How GDPR Impacts Publishers & Media Companies [Webinar]

Last updated: May 20, 2024

Archive now available on demand! What you need to know about GDPR – a free webinar with attorneys Sarah Smith and Greg Leighton, hosted by the Omeda Client Success team.…

Omeda Launches Facebook Integration

Omeda Launches Facebook Integration

Last updated: May 20, 2024

Northbrook, IL – December 5, 2017 – Omeda, the audience relationship management company, has launched a new integration between its industry leading Audience Relationship Management database OnQ and Facebook Ads…

Tony Napoleone Joins Omeda as VP, Client Success

Tony Napoleone Joins Omeda as VP, Client Success

Last updated: May 20, 2024

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award…

Our New Identity

Our New Identity

Last updated: May 20, 2024

Over the last year, we have made some significant changes: We acquired Sunbelt. We acquired Hallmark Data Systems. We invested in our technology and people via new products and through…

Instant Gratification: A driving force behind modern media

Instant Gratification: A driving force behind modern media

Last updated: May 20, 2024

I want it. I want it first. I’m not concerned with it being completely accurate as long as I am the first to share it and gain some positive reinforcement.…

When taxonomy becomes taxing: Knowing who you’re collecting

When taxonomy becomes taxing: Knowing who you’re collecting

Last updated: May 20, 2024

One of the best ways to bring disparate data together to help make it more accurate and actionable is by assigning titles to those who have visited websites, events, webinars…

James Capo joins Omeda as CRO

James Capo joins Omeda as CRO

Last updated: May 20, 2024

Northbrook, IL  – Omeda announced today that James Capo has joined the company as the Chief Revenue Officer responsible for sales, marketing and product development. Capo comes to Omeda with a wealth…

Omeda Acquires Hallmark

Omeda Acquires Hallmark

Last updated: May 20, 2024

Northbrook, Illinois, March 1, 2016 – In its second major announcement in a month, Omeda, Inc. a leading provider of database and marketing services to the media industry, has announced…

Omeda acquires Sunbelt Fulfillment

Omeda acquires Sunbelt Fulfillment

Last updated: May 20, 2024

Omeda, a leading supplier of data management and fulfillment services to the media industry, has acquired Sunbelt Fulfillment Services of Brentwood, TN. Both companies were founded in 1981. Terms of…

Omeda introduces olytics

Omeda introduces olytics

Last updated: May 20, 2024

Your 360 degree view of each customer just got bigger! Just imagine the possibilities for engaging and attracting customers when you can track their activity on your website and instantaneously…

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