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Newsletters are one of the best ways to connect with your audience and make some money while you’re at it. But to really see growth and revenue, you need a…

Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data governance KPIs to measure the success…

The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response.  So our CEO James Capo and Brian Morrissey,…

Imagine a tech company without a CTO. Or a Wall Street firm without anyone managing their own books. Nobody would run their business that way. So why don’t media companies have…

Publishers can’t depend on traffic to sustain themselves anymore. And The Guardian’s shifting its audience strategy in response. Instead of chasing one-time website visitors, they’re pursuing a frequency-based audience strategy.  …

As platforms become less reliable, SMS marketing is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator: “[In SMS], We have a channel…

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for length and clarity. Check out the…

We recently launched SMS on Omeda to help you broaden your communications, connect with your audience and create a SMS marketing strategy.  Done well, SMS marketing gives you more places…

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

Following email deliverability best practices helps you engage your engagement, ensure your emails reach your audience, and increase your revenue. And even small strategy tweaks can improve your deliverability and…

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI initiative set to roll out this…

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of data privacy for businesses.  What responsibilities…

We are halfway through 2024. While some nagging hurdles exist across the business and consumer media, we’re seeing opportunity and audience growth strategies for media operators throughout the industry.   But…

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether through email and your website or…