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In an article published by Publishing Executive, the point was made that there is a shift in how marketers are buying advertising and how they are working with customer data.…

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days,…

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from…

While we often are automating campaigns and recognize the tremendous efficiencies in time and resources, we are also noticing some examples of campaigns where automation has gone completely awry. Automation…

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and…

Due-to the great response that we received on our Q1 and Q2 stats, the following are the updated numbers for Q3. Email engagement is a popular topic that creates a…

On October 30, Google Ads introduced parallel tracking, which speeds up the process of viewers reaching the advertised page they clicked on. Previously, the user would have to wait for…

The old means of relying on Facebook alone to drive traffic & revenue is dwindling. New avenues need to be utilized in order to grow the audience and revenue. The…

One of our favorite charts to glance at is the beastly Marketing Technology Landscape (MarTech 5000). It was created in order to show (in an aggressively visual way) the extreme…

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader in Audience Relationship Management, Omeda offers…

Webforms, though one of the most common ways we collect data from our audiences, are often something people create once and then forget about. Despite that, so far in 2018,…

Our very own CRO, James Capo, along with EnsembleIQ’s VP of Digital Media and Audience, Ronda Hughes, spoke at the Folio Show in New York last week. Their presentation on…

Did you know? : Omeda is a member of M3AAWG – the Messaging, Malware and Mobile Anti-Abuse Working Group. This tightly controlled group of professionals meet and connect regularly to seek…

Are you familiar with the various automation tools in your Omeda platform? There are a number of ways you can automate your day to day tasks, which in turn, frees…

In the current content landscape, anyone can be a competitor for your audience’s attention. Businesses of all types are beginning to create their own content and develop engaged audiences. What…