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Last year, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2,  Q3, and Q4 were provided to give our…

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and…

Verizon Media = Yahoo + Verizon + AOL While the Verizon Media merger may be ‘old’ news, what is new is that within the last week, Yahoo has started to…

What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300 magazines to the existing app. This…

In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common…

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For…

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what…

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we…

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party…

An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of the year. As print publishers began…

In 2018, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2 as well as Q3 were published to…

With the start of a new year, it is natural to look back at the previous searching for areas of learning that can contribute to opportunities for growth in the…

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just a fun exercise to review our…

In an article published by Publishing Executive, the point was made that there is a shift in how marketers are buying advertising and how they are working with customer data.…

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days,…