Blog

Good marketers are always looking for new ways to get their brand and messaging out in front of their target audience.  In the amazing digital age we are living in,…

In an inbox filled with personal, work, promotional and junk email – it can be challenging to find the best way to rise through the clutter and get the open…

Today, consumers want their brands to interact with them on a more personal level than ever before. Regardless of whether you’re a B2B company or a B2C company, consumers want…

Trends come and go quickly in any industry. In B2B marketing across all markets, there are current trends that are changing the way publishers are looking to do business. Start…

What Does This Mean for Media Companies? The Firefox 69 release further enhanced privacy features for the web browser. With the latest installation, consumer privacy will be protected by blocking…

Respect the Limitations of Today’s Information Overload Be the best marketer you can by saving your audience time. Write and design with this in mind. Compose pieces to the level…

Trends can often lead to over-exaggerations and absolute statements, which can transform into myths in an industry. For the publishing industry this holds true, with many myths being present.  Although…

Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings.  Every time a new solution is revealed in the…

Data consent and privacy have been and continue to be hot topics in every industry today. As technology continues to advance, there is a growing concern for guaranteeing that data,…

For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018,…

Do you know where your audience views your content? Are you reaching them in the right platform and at the right time? Do you understand how to utilize subtitles and…

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open…

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The…

What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered some important things to remember when…

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our…