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There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to…

  Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall…

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer…

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a…

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party…

Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You…

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL (June 23, 2021) – Omeda’s Customer…

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for…

The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing…

Leading content delivery platform to provide responsive digital editions to Omeda’s Mozaic customers Chicago, IL. – May 11, 2021 – BlueToad, a leading content delivery platform, today announces it has…

  For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL  (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform…

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to…

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…

  Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and…

 A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test…