Blog

  For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL  (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform…

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to…

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…

  Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and…

 A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test…

by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Before Your Audited Issue: If you’re using…

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience.…

What we learned from 3,700 campaigns and 160 million impressions: Overview: The Personalization tool is part of Omeda’s CDP solution and lets publishers target popup modals to their website visitors with a…

How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is…

Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients to find creative solutions and solve…

ESP subscription clients will migrate to Omeda’s full-stack solution built for professional content creators Chicago, IL – January 13th, 2021 – Omeda, the industry leader in enterprise audience relationship management…

Earlier this year we published our initial Virtual Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends…

California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”),…

As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management…