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Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You…

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL (June 23, 2021) – Omeda’s Customer…

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for…

The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing…

Leading content delivery platform to provide responsive digital editions to Omeda’s Mozaic customers Chicago, IL. – May 11, 2021 – BlueToad, a leading content delivery platform, today announces it has…

  For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL  (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform…

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to…

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…

  Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and…

 A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test…

by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Before Your Audited Issue: If you’re using…

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience.…

What we learned from 3,700 campaigns and 160 million impressions: Overview: The Personalization tool is part of Omeda’s CDP solution and lets publishers target popup modals to their website visitors with a…

How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is…