Blog

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results.…

Personalization has become table stakes for digital customer experiences: According to McKinsey’s Next In Personalization Report, 67% of consumers expect companies to give them relevant product and service recommendations and…

Segmentation is one of the most effective ways to personalize your email marketing and ensure that your messages resonate with your audience.  Learn how to optimize your email marketing strategy…

Transactional emails – like welcome emails, order confirmations, and receipts – have an open rate of 40-50% and click rates of 10-20%, more than double the average for promotional emails.…

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our email engagement research, only 33 percent of any list’s total known audience engaged…

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is based solely on employee feedback gathered…

You spend precious time creating emails that will resonate and drive revenue for your business. But if your subject lines don’t convince audiences to read more, your campaigns could stall…

What is the best day of the week to send an email? Tuesdays, Wednesdays and Thursdays have traditionally been favorites, as marketers want to avoid the Monday rush and the…

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the…

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into…

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic…

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and…

With a new year comes new state-level privacy regulations — and it’s on you to stay on top of every new change. Keep these upcoming privacy bill “effective” dates on…

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable…