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Omeda acquires Sunbelt Fulfillment

Last updated: May 20, 2024

Omeda, a leading supplier of data management and fulfillment services to the media industry, has acquired Sunbelt Fulfillment Services of Brentwood, TN. Both companies were founded in 1981. Terms of the transaction were not disclosed. “After almost four decades of serving the media industry, my wife and I felt it was finally time to move on to the next stage of our lives”, commented David Ely, founder and president of Sunbelt. “In searching for a proper home for our clients, we were delighted to find the robust capabilities that Omeda has to serve our paid and controlled B2B and consumer brands”, Ely continued.

The successful transition of almost all of Sunbelt’s clients to the Omeda system has been completed, and Omeda has retained Sunbelt’s client support staff to ensure maximum continuity. The Doyle Group, one of Sunbelt’s major clients, already has all of its properties up and running on the Omeda system. “We are thrilled with our transition to Omeda,” remarked Nicholas Doyle, Managing Director of E-Commerce for the Doyle Group. “Not only was the conversion seamless, but we had several changes to our data that we wanted made prior to the transition and they accommodated all of our requests,” he continued. “Their commitment to meet our needs and help grow our business was seen throughout their organization. With all of our brands under Omeda, the support of their teams, and the new capabilities of their platform, we are already transforming the way we are able to do business.”

Omeda’s platform combines both paid and controlled products on one single record, providing a 360 degree view of every unique touchpoint for each audience member. “Omeda has been very successful in integrating both paid and controlled products on our multi-product, multi-channel platform, and the addition of Sunbelt’s stable of clients adds more depth to our offerings in the paid consumer arena, while expanding our significant presence in B2B”, noted Aaron Oberman, President and CEO of Omeda. “Our platform provides powerful digital data management capabilities such as Omail, our integrated email platform, and olytics, our website visitor tracking service. Combined with the fulfillment capabilities inherent in our platform, we have a comprehensive package for the media company of the 21st century.”

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The Omeda acquisition of Sunbelt reflects the ongoing changes taking place in the media industry. While the advent of digital media has reduced the overall demand for traditional fulfillment services, most media companies still maintain print publications as a core part of their overall product mix. “The Omeda system is perfectly suited to managing the continuity of print fulfillment, including the rich self-reported demographics typically associated with such fulfillment, while also incorporating the streams of paid and internet rich data associated with the thrust of today’s media industry activities”, said Oberman. “These capabilities are already being positively implemented for not only our existing clients, but also our new family of clients from Sunbelt.”

Aaron Oberman can be reached for comment at aoberman@omeda.com;
847-564-8900.

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