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EnsembleIQ expands partnership with Omeda, consolidates MarTech stack

Last updated: May 20, 2024

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience platform solutions allowing EnsembleIQ to organize their audience data and simplify their technology stack.

“EnsembleIQ is excited to partner with an organization that focuses on strategic B2B connectivity. Working with a partner that has the same innovative energy as EnsembleIQ will no doubt play a big role in our journey of “Solving Big Problems and Inspiring Bold Ideas” says Ronda Hughes, VP of Digital Media at EnsembleIQ. “Omeda fits the needs of our audience business from all three important angles; targeted email marketing; audience maintenance and audit fulfillment; and having a powerful unified database which integrates our customer’s media and brand preferences, behavioral and contextual data, and traditional demographics.  We look forward to our collaborative partnership where both companies will witness further successes.”

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EnsembleIQ has seen rapid growth since its initial creation in 2016 through the merging of three different media companies along with the subsequent acquisition of Canadian-based titles from Rogers Media and July’s acquisition of Lebhar-Friedman.

“We are thrilled to partner with EnsembleIQ for all of their audience data, email, and CDP marketing needs. We’ve always had a great relationship with the team at EnsembleIQ and the opportunity to expand and grow this partnership as part of their recent acquisitions and vendor consolidation is incredibly exciting”, says Tony Napoleone, VP of Client Success at Omeda.

For more information, please visit https://www.omeda.com/ or contact us at 847-564-8900 or getstarted@omeda.com.

About Omeda:

Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Omeda provides subscription fulfillment, email marketing, CDP web behavioral and activation services. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.

About EnsembleIQ

EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence.

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