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What is a customer profile? A customer profile is a detailed description of a typical customer or target audience for a product, service, or brand.  Customer profiles combine demographic information…

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce the appointment of James Capo as…

Have you even written a newsletter if you haven’t stressed out over your subject lines?    Your subject line is the gatekeeper to your email: When checking their inboxes, most…

Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…

Maybe you’re trying to get more paid subscriptions for your newest publication. Maybe you’re trying to increase digital engagement among your new subscribers. Or maybe you’re running a lead generation…