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Working on your 2025 audience development strategy? Want to learn how businesses like yours are thinking about data, AI and audience engagement?  This year, we were lucky enough to learn…

From shifting algorithms to advertising shortfalls, 2024 was an eventful year in media. So we’re taking a minute to review what worked, what didn’t, and what challenges lay ahead for…

Every December, we gather a list of our top resources from the year to summarize key takeaways and help you plan next year’s audience development goals. But the highlight of…

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data governance KPIs to measure the success…

The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response.  So our CEO James Capo and Brian Morrissey,…

As platforms become less reliable, SMS marketing is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator: “[In SMS], We have a channel…

We recently launched SMS on Omeda to help you broaden your communications, connect with your audience and create a SMS marketing strategy.  Done well, SMS marketing gives you more places…

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway. Now that everyone’s got their own…

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and CredSpark — the leading provider of…

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment in the next year, but two-thirds…

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our customers who are creating innovative new…

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences are oversaturated by social posts, links,…

The rise of click bots has made it harder to trust open and click data — or conduct marketing activities securely.  Bots made up 42.2% of Internet activity in 2021,…

Note: This piece was written by Bettina Lippisch, our VP of Privacy and Governance. Learn more about our privacy program here. Many media companies now rely on artificial intelligence (AI)…

How Randall-Reilly Used Omeda and GA To Grow Email Engagement by 10+%    Who is your audience? If you’re running a neighborhood bodega, that’s a pretty simple question. You see everyone…