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Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

Imagine: It’s time to sit down and manually send this month’s invoices to each of your subscribers.   When your organization was just getting started, this was a simple process. Just…

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable…

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…

While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give subscriptions an extra boost. In an…

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…

by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Before Your Audited Issue: If you’re using…

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…

How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is…

Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients to find creative solutions and solve…