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By now, you know you can’t depend on fleeting traffic to drive your media business: Top news sites got about 11.5 percent of their web traffic in the United States…

Your audience gives you a game plan for engaging everyone in your audience — but only if you’re using it to its fullest potential across each stage of the subscription…

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…

From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

With ad revenue slowing down and programmatic revenue set to plummet in 2024, subscriptions are becoming more important than ever. More publishers are investing in subscription and membership in 2023,…

According to data from Similarweb, and analysis conducted by Axios, Facebook and X referrals to news websites have declined by around 80% and 60%, respectively, since September 2020. And that decline has…

As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention.  Besides…

For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell for generation that grew up on…

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business?   Prospects at the top…

You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding has a huge impact on whether…

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling short financially and provide effective solutions…

With subscriber acquisition costs on the rise, optimizing for recirculation is way more effective (and usually, easier) than continually chasing new readers. But if you’re already struggling to get people…