Blog

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the form of a pared-down subscription or…

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their readers. But you can’t just slap…

More and more consumers are replacing traditional physical cards with digital payments, like Cash App, Google Pay or Apple Pay. According to research from Capital One, 53% of consumers used…

A strong reader revenue model is your best insurance against platform changes, algorithmic shifts and advertising shortfalls. And it gives you a steady income base that you can use to…

Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

Imagine a tech company without a CTO. Or a Wall Street firm without anyone managing their own books. Nobody would run their business that way. So why don’t media companies have…

Publishers can’t depend on traffic to sustain themselves anymore. And The Guardian’s shifting its audience strategy in response. Instead of chasing one-time website visitors, they’re pursuing a frequency-based audience strategy.  …

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for length and clarity. Check out the…

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from a single print paper to infinite…

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with your audience if you don’t know…

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility you have to grow your business,…

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever. 21% of consumers were subscribed to…

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community.   In this article, learn how to transform your passive audience into…

You need to get more paid subscribers. But your budget just got cut, your team’s getting stretched across more and more initiatives, and your campaign costs just keep going up.…