Blog

On October 30, Google Ads introduced parallel tracking, which speeds up the process of viewers reaching the advertised page they clicked on. Previously, the user would have to wait for…

One of our favorite charts to glance at is the beastly Marketing Technology Landscape (MarTech 5000). It was created in order to show (in an aggressively visual way) the extreme…

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader in Audience Relationship Management, Omeda offers…

Did you know? : Omeda is a member of M3AAWG – the Messaging, Malware and Mobile Anti-Abuse Working Group. This tightly controlled group of professionals meet and connect regularly to seek…

On September 26th and 27th, Omeda sponsored The Chicago Digital Summit that was held at McCormick Place. The Client Success and Marketing Team divided and conquered the sessions in order…

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services,…

As summer starts to wind down, a busy fall show season is getting ready to kick off! While we’d love to be everywhere, our travel budgets (and our families) cause…

Like peanut butter and jelly (or gin and tonic if you prefer) some things just go well together.  Consider, for instance, Omeda and Drupal.  Both are best of breed digital…

Privacy centered around first party data is a topic that certainly isn’t going away. For those of you that exhaled when the GDPR deadline came and went, that was likely…

The 2018 Omeda Idea Exchange (OX2) was Omeda’s second annual client summit that took place April 30th – May 2nd in downtown Chicago. With 140 attendees representing 50 different media…

Facebook’s latest change reinforces the value of first party data for media and publishing companies vs shared distribution channels like social and programmatic. Most marketing/advertising campaigns will likely have at…

Omeda has launched a new integration between our industry leading Audience Relationship Management database and Double Click for Publishers, commonly known as DFP. DFP is a Google product designed to…

Archive now available on demand! What you need to know about GDPR – a free webinar with attorneys Sarah Smith and Greg Leighton, hosted by the Omeda Client Success team.…

Northbrook, IL – December 5, 2017 – Omeda, the audience relationship management company, has launched a new integration between its industry leading Audience Relationship Management database OnQ and Facebook Ads…

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award…